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Understanding Layout and Element Blocks

Article: 000050600
Updated: July 26, 2024

When creating emails, you can customize the content within individual layout blocks and elements. This allows for flexibility in your design. In this article, you'll learn how to use layout and element blocks in emails and receive information on the Block Editor's features.

To learn how to make layout blocks and elements dynamic, and how to edit, duplicate, or delete block content, read Customizing Layout Blocks in Emails

If you're using the new email editor, read Overview of the New Email Editor instead. 


Article Contents


Users:
Administrators 
Company Managers 
Marketing Managers 
Sales Managers  
Salespersons  
Jr. Salespersons  

Light Bulb IconTip: Are you looking for information about Constant Contact’s Email and Digital Marketing product? This article is for Constant Contact’s Lead Gen & CRM product. Head on over to the Email and Digital Marketing articles by clicking here. Not sure what the difference is? Read this article.

 


Creating Emails from System Templates

Creating marketing emails has never been quicker. Produce beautiful marketing emails in minutes. Launch campaigns on the fly with out-of-the-box, professionally designed templates.

Start from an email template in the Email section, of the left toolbar. Read Creating Emails from Templates to learn how. 

Important: Microsoft no longer supports Outlook 2007. As such, Lead Gen & CRM does not guarantee that email templates and emails created in the email designer will render correctly in Microsoft Outlook 2007. In addition, due to how Microsoft Outlook currently renders emails, two-column layout email templates with an image and text will flip the layout of their renders when sent to clients.


Editing Existing Emails

To edit emails, start from the Email page in the left toolbar. 

  1. Search for the email using the Filter Emails search bar.
  2. Hover over the email and click  12pencil.png  Edit Email.

    Filter to search and over the email

     

  3. Click directly in the email's body.  
  4. Use the features in the email designer to modify the email. Adjust the layout of the email by dragging and dropping layout blocks into the email or incorporate elements, like images, text and buttons into your email. 
  5. Click Save.

    Edit and save the email

     



The Content and Layout Panel

The  grid.png  Content and Layout panel provides several different kinds of customizable blocks for your emails. This panel allows you to access the drag-and-drop function of the email designer. Themed layouts, simple content blocks, and individual content elements are all able to be placed into an email.

Once placed in the email, the content blocks can be customized as needed by using the available features found in the Content Editor. 

Important: Currently, due to how Microsoft Outlook renders emails, two-column layout email templates with an image and text will flip the layout of their renders when sent to clients.

 

Themed Blocks

Layouts in the  insert-template.png  Themed tab are pre-built sections that are used to hold various content blocks. They can be dragged and dropped or reordered in emails.

Note: Themed blocks are available only in emails created from designer templates. The type of themed layout blocks available varies depending on the designer template selected. 


Themed Blocks

 


Simple Blocks

Content blocks in the  rectangleselection.png  Simple tab are pre-built layouts with simple, generic visual structures that can be dragged and dropped into layout sections in the email designer. Layout blocks cannot be nested. This means you cannot put a layout block inside of another layout block, only above or below one.


Simple Blocks

 

The types of simple layout blocks available include:

 Layout Description Image
 Pre-Header 

Small, centered text that normally precedes header content. 

Block may contain text.










 
x01_preheader.svg
 Header 

A block of information that normally contains a company logo, slogans, social links, and other introductory content. Best placed at the top of an email.

Block may contain an image and text.










 
x02_header.svg
 Hero 

A way to present information in a compact and visually arresting way. Informational text is funneled down into a call-to-action button. Content is placed over a larger image.

Block may contain an image, text, and a button.










 
x03_hero.svg
 One Column 

A block of text that extends across the width of the entire email. Text is presented in a single, large column.

Block may contain text.










 
x04_1_col_title_txt.svg
 One Column
+
Image
+ Button
 

A large-sized image that extends across the width of the entire email. A single column of text is placed below the image, and it also extends across the width of the entire email. A call-to-action button is placed below the text block.

Block may contain an image, text, and a button.










 
x05_1_col_img_txt_btn.svg
 Two Column
+
Image
+ Button
 

Two medium-sized images sit atop blocks of text, which sit atop call-to-action buttons. Images, text, and buttons are separated into two equally sized columns.

Block may contain images, text, and buttons.









 
x06_2_col_img_txt_btn.svg
 One Column Text
+ Two
Column Image
 

A block of text sits atop a call-to-action button on the left side of the email. A large-sized image sits on the right side of the email. The text and button take up one-third of the available email space, and the image takes up the other two-thirds.

Block may contain an image, text, and a button.










 
x07_2_col_1_txt_sm_btn_2_img.svg
 Two Column Image
+ One
Column Text
 

A large-sized image sits on the left side of the email. A block of text sits atop a call-to-action button on the right side of the email. The text and button take up one-third of the available email space, and the image takes up the other two-thirds.

Block may contain an image, text, and a button.










 
x08_2_col_1_img_lg_1_txt_btn.svg
 Full Width Image 

A single large-sized image that extends across the entire width of the email, including its margins.

Block may contain an image.










 
x09_full_img.svg
 Three Column
+
Image
+ Button
 

Three small-sized images sit atop blocks of text, which sit atop call-to-action buttons. Images, text, and buttons are separated into three equally sized columns.

Block may contain images, text, and buttons.










 
x10_3_col_img_txt_btn.svg
 One Column Image
+
One
Column Text
 

A medium-sized image sits on the left side of the email. A block of text sits atop a call-to-action button on the right side of the email. The text and button take up half of the available email space, and the image takes up the other half.

Block may contain an image, text, and a button.










 
x11_2_col_1_img_1_txt_btn.svg
 One Column Text
+ One
Column Image
 

A block of text sits atop a call-to-action button on the left side of the email. A medium-sized image sits on the right side of the email. The text and button take up half of the available email space, and the image takes up the other half.

Block may contain an image, text, and a button.










 
x12_2_col_1_txt_btn_1_img.svg
 One Column Image
+
Two
Column Text
 

A small-sized image sits on the left side of the email. A block of text sits atop a call-to-action button on the right side of the email. The text and button take up two-thirds of the available email space, and the image takes up the other one-third.

Block may contain an image, text, and a button.










 
x13_2_col_1_img_sm_1_txt_btn.svg
 Two Column Text
+
One
Column Imag
e
 

A block of text sits atop a call-to-action button on the left side of the email. A small-sized image sits on the right side of the email. The text and button take up two-thirds of the available email space, and the image takes up the other one-third.

Block may contain an image, text, and a button.










 
x14_2_col_1_txt_btn_1_img_sm.svg
 Full Width Image
+ Padding
 

A single large-sized image that extends across the entire width of the email, stopping at its margins.

Block may contain an image.










 
x15_1_col_Img_lg.svg
 One Column
+
Small
Image
+
Button
 

A small-sized image sits atop a single-column block of text, which sits atop a call-to-action button. Text is presented in a single, large column.

Block may contain an image, text, and a button.










 
x16_1_col_smimg_btn.svg
 Two Column
+
Button
 

Two blocks of text sit atop call-to-action buttons. Text and buttons are separated into two equally sized columns.

Block may contain images, text, and buttons.










 
x17_2_col_txt_btn.svg
 Three Column
+
Button
 

Three blocks of text sit atop call-to-action buttons. Text and buttons are separated into three equally sized columns.

Block may contain images, text, and buttons.










 
x18_3_col_txt_btn.svg
 Two Column
Feature List
 

Two blocks of text sit atop call-to-action buttons. Text is presented as numbered lists. Text and buttons are separated into two equally sized columns.

Block may contain images, text, and buttons.










 
x19_2_col_features_btn.svg
 Two Column
+
Full
Image Left
 

A large-sized image sits on the left side of the email, extending into its top, bottom, and left margins. A block of text sits atop a call-to-action button on the right side of the email. The text and button take up half of the available email space, and the image takes up the other half.

Block may contain an image, text, and a button.










 
x20_2_col_1_img_full_1_txt_btn.svg
 Two Column
+
Full
Image Right
 

A block of text sits atop a call-to-action button on the left side of the email. A large-sized image sits on the right side of the email, extending into its top, bottom, and right margins. The text and button take up half of the available email space, and the image takes up the other half.

Block may contain an image, text, and a button.










 
x21_2_col_1_txt_btn_1_img_full.svg
 Two Column
+
One
Column Button
 

A block of text sits on the left side of the email. A call-to-action button sits on the right side of the email. The text takes up two-thirds of the available email space, and the button takes up the other one-third.

Block may contain an image, text, and a button.










 
x22_2_col_1_txt_1_btn.svg
 Footer Links 

A collection of phone, email, and social media links. Contains space for a logo. Information is presented in three columns. Best placed at the bottom of an email.

Block may contain images and text.










 
x23_footer_links.svg
 Footer Social 

A compact collection of social media links, phone numbers, and addresses. Information is presented in one column. Best placed at the bottom of an email.

Block may contain images and text.










 
x24_footer_social.svg
 Text Area 

A block of text that extends across the width of the entire email. Text is presented in a single, large column.

Block may contain text.










 
x25_text.svg

 

 



Element Blocks

Items in the layout6.png  Elements tab are, as the name implies, the basic elements that make up a content block. Elements must be placed inside of a layout block. They cannot be placed outside of layouts.


Simple Blocks

 

Available Elements include:

 Element Description Image
 Image 

A single large-sized image that extends across the entire width of the email, stopping at its margins. Dimensions can be edited independently of one another. Read Adding Images to Emails to learn more about image elements.






 

Image

 Fixed-Size
Image
 

An image with editable dimensions. When the height or width is edited, the other will be automatically resized to have the same dimensions. Read Adding Images to Emails to learn more about image elements.






 

Fixed Image

 Text 

A block of text that extends across the width of the entire email. Text is presented in a single, large column. Read Adding Text to Emails to learn more about text elements.






 

Text

 Button 

An editable call-to-action button. Read Adding Buttons to Emails to learn more about button elements.






 

Button

 Spacer 

An editable block of empty space. You may increase or decrease the height of the space. Read Adding Space to Emails to learn more about Spacer elements. 






 

Spacer

 Divider 

An editable horizontal rule. You may adjust the thickness, width, and color of Dividers. Read Adding Dividers to Emails to learn more about Divider element.






 

Divider

 Social Follow 

An editable collection of social media icons and links. You may edit which social icon is displayed, the icon style, and the links. Read Adding Social Media Services to Emails to learn more about Social Follow icon elements.






 

Social

 



Adding Layout Blocks

The email designer allows you to drag, drop, and reorder layout blocks into your email to further customize it.

To add layout blocks, create or edit an email from the Email page in the left toolbar. 

  1. Click  grid.png  Content and Layout.
  2. Click the Themed or Simple tabs.
  3. Drag-and-drop Themed or Simple layout blocks into your email. If necessary, click  move.png  Move to reorder layout blocks.
  4. Click Save.

    Add blocks to your email

     



Using Elements with Layout Blocks

You can add elements to layout blocks. Elements are individual portions of layouts that you can add to preexisting layouts, to enhance their design or compensate for something missing from your intended design.

To add elements to layout blocks, create or edit an email from the Email page in the left toolbar.

  1. Click  grid.png  Content and Layout in the Email Designer toolbar.
  2. Click the Elements tab.
  3. Drag and drop the desired element into your email. If necessary, click  move.png  Move to reorder the element.
  4. Click Save.

    Add element blocks to emails

     

Refer to the following help articles for more information on using different element blocks:



Relocating Layout and Element Blocks

After inserting a layout or element, you may want to reorder them and modify their placement in an email.

To reorder layout blocks, create or edit an email from the Email page in the left toolbar.

  1. Hover over a layout block or element.
  2. Left-click on, and hold, the  move.png   Drag to Reorder button.

    Select drag button

     

  3. Drag the layout block to the desired purple line and release the mouse button.

    Move the layout block

     

Clicking and dragging the  move.png  Drag to Reorder option allows you to place the layout block or element anywhere in the email where there is a purple line. The purple lines serve as anchor points and keep layouts and elements in fixed locations within the email. 
 


 

Customizing Existing Layout Blocks

Once layout blocks have been added to your email you can customize them for a more efficient design experience. You can:

  • Edit the content of layout blocks
  • Resize your layout blocks
  • Duplicate layouts for use in other areas of the same email
  • Make your layout block dynamic, changing the content of your email based on personas or rules
  • Delete layout blocks or elements as needed

To learn how to customize your layout blocks, read Customizing Layout Blocks in Emails.

 


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