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SharpSpring's Rebrand to Lead Gen & CRM

Article: 000050677
Updated: February 18, 2025

SharpSpring has rebranded to Lead Gen & CRM and will continue to be developed by Constant Contact.

Constant Contact has announced the launch of Lead Gen & CRM, which replaces the SharpSpring name and brand. Constant Contact acquired SharpSpring in 2021 and the application has since been updated with new branding and features.

The name “SharpSpring” will continue to appear in certain areas of the Lead Gen & CRM application, including the billing section, within API code, the Knowledge Base, third-party integrations, and various other areas. Going forward, these instances of the old branding will be updated with Constant Contact branding.

Access to your application will not be changed throughout this transition, and current functionality will not be impacted.

Lead Gen & CRM will continue to be developed by Constant Contact, with new features and functionality releasing incrementally, so stay tuned!

 

What’s The Difference?

So, what’s the difference between Constant Contact's Lead Gen & CRM offering and Constant Contact’s Email and Digital Marketing product? We’ll tell you!

Both platforms offer email editors that help you launch your email campaigns, and both platforms include data analytics that help you track the success of your campaigns. 

However, the Lead Gen & CRM platform is perfect for Sales teams that need to track sales, create and close accounts, build sales pipelines, and manage sales teams with tasks and deadlines. 

The Email and Digital Marketing platform is perfect for the marketing professional who needs to create and run SMS campaigns, import lists from a CSV file or from over 300 different platform integrations, and leverage social media to grow those lists.
 

Lead Gen & CRM Offers:Email & Digital Marketing Offers:
  • Lead Scoring

    Attract the right leads with email & social marketing. Score leads automatically based on their activity and seamlessly pass to sales.
     
  • CRM Tools

    Deliver the right message to the right people, at the right time. With a flexible, centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever.
     
  • Analytics

    Manage campaigns more effectively with insights and real-time analytics that connect marketing spend to sales results, pipelines, and revenue.
  • Marketing Tools

    Our tools will help you find and engage customers across multiple channels, all from one place. Facebook ads, social media posts, and new ways to improve your SEO.
     

  • AI and Automation

    Nurture prospects and build customer loyalty. Use the AI Content Generator to help craft the perfect message. Connect by email, across social media, and SMS and easily automate messages to nurture prospects.
     

  • Analytics

    Analyze your email or social performance, compare campaign results, or monitor online sales with intuitive dashboards that help you focus your marketing efforts.
Explore Lead Gen & CRM

Explore Email & Digital Marketing

 

Light Bulb IconStay up to date: Take a look at our Release Notes for Lead Gen & CRM to learn about the latest updates to the platform.

 


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