SharpSpring's Rebrand to Lead Gen & CRM

SharpSpring has rebranded to Lead Gen & CRM and will continue to be developed by Constant Contact.

Constant Contact has announced the launch of Lead Gen & CRM, which replaces the SharpSpring name and brand. Constant Contact acquired SharpSpring in 2021 and the application has since been updated with new branding and features.

The name “SharpSpring” will continue to appear in certain areas of the Lead Gen & CRM application, including the billing section, within API code, the Knowledge Base, third-party integrations, and various other areas. Going forward, these instances of the old branding will be updated with Constant Contact branding.

Access to your application will not be changed throughout this transition, and current functionality will not be impacted.

Lead Gen & CRM will continue to be developed by Constant Contact, with new features and functionality releasing incrementally, so stay tuned!

What’s The Difference?

So, what’s the difference between Constant Contact's Lead Gen & CRM offering and Constant Contact’s Email and Digital Marketing product? We’ll tell you!

Both platforms offer email editors that help you launch your email campaigns, and both platforms include data analytics that help you track the success of your campaigns. 

However, the Lead Gen & CRM platform is perfect for Sales teams that need to track sales, create and close accounts, build sales pipelines, and manage sales teams with tasks and deadlines. 

The Email and Digital Marketing platform is perfect for the marketing professional who needs to create and run SMS campaigns, import lists from a CSV file or from over 300 different platform integrations, and leverage social media to grow those lists.
 

Stay up to date: Take a look at our Release Notes for Lead Gen & CRM to learn about the latest updates to the platform.

Questions?