Creating Landing Pages

When to use a Landing Page

Landing pages can be used to capture leads, advertise promotional products or offers, and more. Landing pages are not the same as pages on your server-hosted or CMS-based website; instead, they act as supplemental pages with a specific purpose. 

To create your first landing page, navigate to the Landing Pages tab in Lead Gen & CRM.

Create a new Landing Page

You may create new landing pages from scratch or use a template as a starting point. Read Creating Landing Pages from Templates to start with a funnel template or page template.

To create a landing page from scratch, first create a funnel, then create pages to go into it.

A funnel is a series or sequence of landing pages. For example, you might create the funnel Products and set it to have about 10 pages, with the URL products.domain.com. Then, you can create pages within that funnel. In our Product example, your first page can be the main homepage, and each subsequent page can be a product listing with a unique slug.

For example: 

https://products.thefancybakery.com/steel-mixing-bowl.html

or

https://products.thefancybakery.com/giant-baking-sheet.html

The slug is the text in the web address that appears after the domain and the forward slash. To learn more about slugs and URL settings, read Modifying Landing Page Slugs. 

To create new landing pages:

1. Click    Landing Pages in the left toolbar.
   
    
2. Click    Options > New Landing Pages.
   
    
   
3. Enter a funnel name.
4. Select a funnel domain.
   Important: The funnel domain cannot be changed after the landing page has been created.
5. Select the number of pages in the funnel.
6. Click Create Funnel.
   
    
   
7. You'll reach a blank landing page. Use the dropdown to switch between each of the pages you've set for your funnel. 
8. Use the tools to the left to edit pages:
   • Adding Content: Use the Add Content button to add images, text, videos, links, and more to the page. Learn more. 
   • Edit Code: Use the Edit Code button to modify your page using the source-code editor instead of dragging and dropping content blocks into the page. Learn more. 
   • Page settings: Edit funnel settings, including the internal name of the funnel, the funnel slug, tracking and consent details, order of pages, and more. Learn more.
   • Dynamic Web Content: With Dynamic Web Content, you can choose to display certain text or images to a specific group of customers, based on selected criteria. For example, display an image of Central Park on your landing page when the customer's contact record indicates that New York is their City. Learn more.
     
      
9. To make one of your pages the homepage, enter just a front slash in the Funnel Slug field.
   
   Note: Your connected website domain can only have one Lead Gen & CRM landing page homepage, and all slugs must be unique. If you select the same domain for creating multiple funnels, only one of those funnels can be made into the homepage by including the front slash (/) in the slug field. If you notice that when you attempt to add a forward slash to the funnel slug field and create a homepage from one of your funnels, it keeps changing your entry, it means one of your landing pages already has that slug. 
   
    

The slug for additional pages will be based on the page title. For example, if one of your pages has the title "2019 Windows PC Model", the generated slug will be /2019-windows-pc-model.html. In this example, the entire webpage address would look like this:

https://subdomain.domain.com/2019-windows-pc-model.html

Read Modifying Landing Page Slugs for more information. 

Adding content blocks, layouts, and elements

Once your landing pages have been created and you have the web addresses that you want, you can add content blocks, layouts, and elements to your pages. Customize button styles, colors, and fonts. Create dynamic pages that use personas and dynamic content rules to display different content to different leads. You can also create blog pages and blog content.

The following articles can help you design and develop your landing pages:

Landing Page Design

• Landing Page Content Editor Overview
• Creating Dynamic Landing Pages
• Adding Merge Variables to Landing Pages
• Creating Blog Landing Pages
• Creating and Publishing Blog Articles

Landing Page Best Practices

• Understanding Personas and Dynamic Content
• Create and Manage Landing Page Categories
• On Page Search Engine Optimization for Landing Pages
• Understanding Landing Page Security: HTTP and HTTPS