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Adding Call-to-Action Buttons to Landing Pages

Article: 000050319
Updated: December 11, 2023

Include a button in your landing page that drives contacts toward a specific link, media asset, or another page

Lead Gen & CRM allows you to add and customize call-to-action buttons within the Landing Page editor. 

 
 
Users:
Administrators 
Company Managers 
Marketing Managers 
Sales Managers  
Salespersons  
Jr. Salespersons  

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Add and Customize a Button

To add a call-to-action button to a landing page, create or edit a landing page:

  1. Click  plus.png  Add Content.
  2. Click the Elements tab.
  3. Click the Button element.
  4. Click the purple line in the Landing Page where you would like the button to appear.

    Insert button element into landing page
     
  5. Click the Button that was just placed in the landing page.
  6. Select one of the available link options from the menu on the right.
    • URL - Paste the URL to link to this button.
    • Media - Select the Media Center trackable link that will load once a visitor clicks this button.
    • Page - Select the landing page in your landing page funnel to link to this button.
    Select where to redirect button to
     
  7. Modify the available Appearance settings.
    • Set Button Text - Enter the text you want the button to display.
    • Style - Choose for your button to be outlined or filled.
    • Size - Determine the overall size of the button.
    • Button Shape - Select the desired Button Shape style.
    • Shadow - Check the box to include a shadow.
    Modify button appearance
     
  8. Select the desired Custom Colors parameters.

    Customize the button colors
     
  9. Select the desired Position alignment.

    Select button alignment
 


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