Adding Merge Variables to Landing Pages

Adding Merge Variables

You can add merge variables from the text menu options in the landing page designer.

To add merge variables, create or edit a landing page.

1. Place the cursor where you want the variable to go in the landing page editor, type the default word or phrase that you want displayed, and then highlight the default text.
2. Click the >_ button from the text menu options.
   
   
    
3. Select the desired variable in the drop-down menu that appears. 
   
   
    

The selected variable will be placed where your mouse currently is. If you do not have information on the lead that is visiting the page, then the default text you entered will be shown instead.
 

Example of Merge Variable and Default Text

Consider the following: When using there as the default text and First Name as the merge variable, for any tracked lead that has a known first name, their first name will show. For any visitor that is not tracked or does not have a stored first name, then there will show instead.   

If a tracked lead has First Name stored, then the firstName merge variable will display their name.




If a visitor to your landing page does not have a First Name stored, then the default text will show instead.

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