| Administrators | ✓ | |
| Company Managers | ✓ | |
| Marketing Managers | ✓ | |
| Sales Managers | ||
| Salespersons | ||
| Jr. Salespersons |
You can personalize your messages by using merge variables in Lead Gen & CRM. Personalized communications increase engagement, resulting in improved conversions.
Merge variables are pieces of code that can be inserted into your Lead Gen & CRM emails, landing pages, and other areas, as placeholders. Those variables are populated with dynamic, personalized data depending on the lead interacting with that email or landing page.
Merge variables are placed between brackets and a default value can be included within quotation marks, to the right of an exclamation mark. For example, here is the merge variable for First Name. If the contact does not have a first name in their contact record, the value John will appear in the variable's place:
{$firstName!"John"}
The available merge variables for Recipient fields are as follows:
| Field | Variable | ||
| First Name | {$firstName} | ||
| Last Name | {$lastName} | ||
| Email Address | {$emailAddress} | ||
| Company Name |
{$companyName}
| ||
| Title | {$title} | ||
| Industry | {$industry} | ||
| Website | {$website} | ||
| Phone Number |
{$phoneNumber}
| ||
| Extension |
{$phoneNumberExtension}
| ||
| Office Phone Number |
{$officePhoneNumber}
| ||
| Mobile Phone Number |
{$mobilePhoneNumber}
| ||
| Fax Number | {$faxNumber} | ||
| Street Address | {$street} | ||
| City | {$city} | ||
| Country | {$country} | ||
| State | {$state} | ||
| Zip Code | {$zipcode} | ||
| Description | {$description} |
The available merge variables for Lead Owner fields are as follows:
| Field | Variable | ||
| Lead Owner | {$leadOwner} | ||
| Lead Owner Primary Meeting Link | {$leadOwnerPrimaryMeetingLink} | ||
| Lead Owner Phone Number | {$leadOwnerPhone} | ||
| Lead Owner Email Address | {$leadOwnerEmail} | ||
| Lead Owner Email Signature | {$leadOwnerEmailSignature} |
The available merge variables for Unsubscribe fields are as follows:
| Field | Variable | ||
| Unsubscribe Address | {$unsubscribeAddress} | ||
| Unsubscribe Link | {$unsubscribeLink} |
The available merge variables for Global fields are as follows:
| Field | Variable | ||
| Company Address | {$companyAddress} | ||
| Company City | {$companyCity} | ||
| Company Country | {$companyCountry} | ||
| Company State | {$companyState} | ||
| Company Zip Code | {$companyZip} | ||
| From Email | {$fromemail} | ||
| From Name | {$fromname} |
The available merge variables for Link fields are as follows:
| Field | Variable | ||
| View in Browser Link | {$viewInBrowserLink} |
The available merge variables for Miscellaneous fields are as follows:
| Field | Variable | ||
| Number of Bounces | {$numBounces} | ||
| GDPR Consent | {$gdprConsent} | ||
| Current Date | {$currentDate} | ||
| Current Date Short (US-Centric) | {$currentDateShort} | ||
| Current Date (International) | {$currentDateIntl} | ||
| Current Date Short (International) | {$currentDateIntlShort} | ||
| Day of Week | {$dayOfWeek} |
Refer to the following articles for information on how to use merge variables in your communications:
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