Available Lead Gen & CRM System Fields

Lead Gen & CRM has system fields (First Name, Last Name, Email, and the like) that you can use for each lead you create or import. For additional fields, create Custom Fields

System fields (First Name, Last Name, Email, etc.) are important because they determine the information attached to leads. These fields are also tied to major platform functions, such as form fields and email merge variables. If you need a field that is not built in, for example, "Favorite Color" or "Preferred Operating System", you can create custom fields. 

Tip: Are you looking for information about Constant Contact’s Email and Digital Marketing product? This article is for Constant Contact’s Lead Gen & CRM product. Head on over to the Email and Digital Marketing articles by clicking here. Not sure what the difference is? Read this article.

Available System Fields

The available system fields are as follows:
 

Contact Constant Contact Support if any of these system fields are missing from your Lead Gen & CRM instance.

Where Are System Fields in Lead Gen & CRM?

System fields are located throughout Lead Gen & CRM and are used in various areas of the Lead Gen & CRM platform, including automations and merge variables.

For example, to see system fields in Lead Gen & CRM, navigate to a contact record. Under the Overview tab, Contact Information, you'll see the following system fields: 

• Name
• Title
• Email
• Phone Number
• Fax Number

Questions?