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Available Lead Gen & CRM System Fields

Article: 000050508
Updated: September 19, 2026

Lead Gen & CRM has system fields for each lead, including First Name, Last Name, Email, and more. For additional, unique fields, you can create Custom Fields

System fields are prebuilt contact attributes in Constant Contact's Lead Gen & CRM platform (such as First Name, Email, and Company) used for contact tracking, form mapping, and automation merge tags. They are also tied to form fields and email merge variables.

If you need a field that is not built in, for example, "Favorite Color" or "Preferred Operating System", you can create custom fields. 

 

Light Bulb IconTip: Are you looking for information about Constant Contact’s Email and Digital Marketing product? This article is for Constant Contact’s Lead Gen & CRM product. Head on over to the Email and Digital Marketing articles by clicking here. Not sure what the difference is? Read this article.


Users:
Administrators✓ 
Company Managers✓ 
Marketing Managers✓ 
Sales Managers✓ 
Salespersons✓ 
Jr. Salespersons✓ 


What system fields are available in Lead Gen & CRM?

The available system fields are as follows:

 

Lead Gen & CRM System Fields
CityFirst NameIs UnsubscribedOwner ID
Company NameHard-Bounced Email AddressI would describe myself as Phone Number
CountryHas An OpportunityLast NameLead Gen & CRM ID
DescriptionIndustryLead OwnerState
EmailIs ContactLead ScoreStreet
ExtensionIs CustomerLead StatusTitle
External CRM IDIs Opted InMobile PhoneWebsite
FaxIs QualifiedOffice Phone NumberZip Code

Contact Constant Contact support if any of these system fields are missing from your Lead Gen & CRM instance.



How do I view system fields on a contact record?

System fields are located throughout Lead Gen & CRM and are used in various areas of the Lead Gen & CRM platform, including automations and merge variables. You can see a contact's system fields in Lead Gen & CRM, within a contact record:

 

  1. Click Contacts in the left navigation menu.
  2. Select any contact record.

    The Contact Manager table  
  3. View default fields under Overview > Contact Information.
  • Name
  • Title
  • Email
  • Phone Number
  • Fax Number

    Lead Gen and CRM contact record Overview tab displaying default system fields 
 


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