Creating Dynamic Landing Pages

Tip: Are you looking for information about Constant Contact’s Email and Digital Marketing product? This article is for Constant Contact’s Lead Gen & CRM product. Head on over to the Email and Digital Marketing articles by clicking here. Not sure what the difference is? Read this article.

Important Information Regarding GDPR Consent

Landing page dynamic content will not work with General Data Protection Regulation (GDPR) consent banners. This is due to how using personal identifiable information to change dynamic content could violate the rules regarding tracking information and consent within the law. 

For more information on the GDPR, refer to the following help articles:

• The European Union General Data Protection Regulation (GDPR)
• How the GDPR Impacts Lead Gen & CRM and You
• Adding GDPR Tracking Consent Banners to Landing Pages

Adding Dynamic Content Rules

Dynamic content rules are what Lead Gen & CRM uses to control what content a specific visitor sees based on information known about that visitor in your instance of Lead Gen & CRM. To create dynamic content rules, create or edit a landing page:

1. Click    Dynamic Web Content in the left panel.
2. Click the Dynamic Content Rules tab.
3. Click Add Rule.
   
   
    
4. Click Add.
5. Enter a name for the rule group.
6. Select either all or any in the criteria drop-down menu.
7. Select the desired lead field in the Select Lead Field drop-down menu.
   
   
    
8. Select either is equal to or is not equal to in the conditional drop-down menu.
9. Optionally, click Add to add more dynamic rules.
10. Click Create and Add Dynamic Content Rule to this Page Group.
    
    

Important: Rule groups and rule segments are universal, and modifications to either will impact all emails or landing pages the rules are currently applied.

Configuring Dynamic Content Rule Segments

Once you have created a dynamic content rule, you will see the dynamic content icon in the left sidebar navigation turn red. This indicates there are active rules on the page. In order for Lead Gen & CRM to know how to differentiate content, you need to create rule segments. Rule segments are the variations of the field type and the conditional. To build rule segments into a landing page with dynamic content rules:

1. Click    Dynamic Web Content in the left panel.
2. Click the Dynamic Content Rules tab.
3. Click the desired dynamic content rule.
4. Click Build new segment.
   
   
    
5. Enter text or select an applicable value, depending on the rule type in the Select a value drop-down field.
   
   
    

Setting and Previewing Dynamic Content

Once your rule segments have been created for your rule attributes, you can start making your content dynamic. Even certain elements can be dynamic. For example, Header (<h1> through <h6>), paragraph (<p>), and image (<img>) elements can all be made dynamic. To set and preview dynamic content:

1. Right-click on the desired element and click Make Dynamic.
2. Choose the desired rule from the available dynamic content rules.
   
   
    
3. Select a rule segment in the right panel.
4. Enter the dynamic text to display under Content and modify the text formatting as necessary.
5. Repeat for other dynamic content.
6. To Preview, at the top of the screen, select one of the following device views:
   
      •     Desktop
      •     Tablet
      •     Mobile
   
   
    

Setting Lead Records

Once the dynamic content has been set, it is imperative to test the content to ensure it is active. To set lead records and test dynamic content, first ensure you are a lead in your own instance of Lead Gen & CRM and ensure tracking has been established on your device.

1. Click Contacts in the left toolbar.
2. Click your own lead record.
3. Change your fields to match to the fields you used in the dynamic content rules and rule segments.
4. Return to the landing page.
5. Refresh the landing page.

Once refreshed, you should see the content of the page has changed based on the value in those fields.
 

Using Merge Variables in Landing Pages

To set merge variables for a landing page with dynamic content, do the following:

1. Right-click on the desired element and click Dynamic Content > Edit.
2. Click the desired rule drop-down menu.
3. Select the text that you want to set as a merge variable.
4. Click    Insert Merge Variable in the toolbar.
5. Select the merge variable to show in the Merge Variables list that appears.
6. Click back into the landing page.

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