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Adding GDPR Tracking Consent Banners to Landing Pages

Article: 000050496
Updated: July 10, 2024

Include a banner on your landing page that displays cookie disclosure information

The European Union's data protection law, the General Data Protection Regulation (GDPR), is meant to protect the data and rights of individuals who are in the European Union and European Economic Area (EU/EEA). To be in compliance with the GDPR, landing pages must now display cookie disclosure information.

This information, presented on landing pages in the form of a banner, will disclose what cookies are being used on landing pages—and for what purpose. In addition, this banner provides a way to link to your privacy policy.

This article will detail how to add tracking consent banners to landing pages.


Article Contents


Users:
Administrators 
Company Managers 
Marketing Managers 
Sales Managers  
Salespersons  
Jr. Salespersons  

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GDPR Settings Overview

The available GDPR settings for landing pages are as follows:
 

Setting Description
Use Consent
Banner
 

This toggle turns on the cookie and privacy policy consent banner at the bottom of a landing page. This toggle must be set to ON for all banner content to display.

Description 

This field is for a description of what your cookie, privacy, and information policies actually mean. This field should also explain to a visitor how they can provide consent or denial for information collection.

Consent Label 

The text that displays on the button that users click to provide consent for their information to be collected.

Deny Label 

The text that displays on the button that users click to deny that their information be collected.

Link Name 

The link text that displays at the end of the description. By default, this reads as Privacy Policy.

Link URL 

The URL that visitors click to go to external policy information.

Theme 

The overall color theme of the banner. Dark banners are a dark gray, and light banners are a light gray.

 



Adding Banner Content

When adding GDPR banner content, your goal is to inform your visitors why you are collecting their information, and for what purpose it is being collected.

Lead Gen & CRM provides basic, default text in the primary fields, but you can edit the content in these fields to better reflect your cookie, privacy, and information policies. To add GDPR banner content, create or edit a landing page. Then:

  1. Click  file-text.png  Page Settings in the left panel.
  2. Scroll to the Tracking Consent Banner section and click the Use Consent Banner toggle to ON.
  3. To see a preview of the consent banner within the editor, click the Preview Consent Banner toggle to ON.
  4. Edit the content in the following fields:
    • Enter a description of what information is being collected and how the visitor can either accept or deny this data collection in the Description field. This is limited to 1,000 characters.
    • Enter text that will display on the consent approval button in the Consent Label field. This is limited to 50 characters.
    • Enter text that will display on the consent denial button in the Deny Label field. This is limited to 50 characters.
    • Enter text that will display as a link to your cookie, privacy, or information policies in the Link Name field. This is limited to 150 characters.
    • Enter the URL of where your cookie, privacy, or information policies are located in the Link URL field.
    • Select either Dark or Light in the Theme section.
    Tracking Consent Banner settings
     


Testing Banner Content

Once you have set GDPR banner content, you will need to test it to see how it performs on a live page. To test banner content, do the following:

  1. Click Publish in a landing page with GDPR banner content.

    Publish your landing page
     
  2. Click Save and Publish in the modal window that appears.

    Save and publish your landing page
     
  3. Click  more.png  More Options > Visit Live Page.

    Visit live landing page
     
  4. Delete the timestamp in your browser's URL bar and press the Enter key.
    Note: URL timestamps begin with ?ts= and are followed numeric characters. An example timestamp would be ?ts=1526396923115.

    Remove time stamp from live page URL
     
  5. Click Privacy Policy to ensure you are taken to the correct policy URL in the GDPR banner that appears at the bottom of the page.
  6. Click Allow to ensure that the "Cookies Accepted" message displays.

    Privacy policy link and Allow button
     
  7. Click the Cookies Accepted message to ensure the banner reappears.

    Cookies Accepted
     
  8. Click Deny to ensure that the "Cookies Denied" message displays.

    Deny button GDPR banner
     

Note: When visitors click Allow, cookies are accepted and are tracked. When visitors click Deny, cookies are not accepted and are not tracked.

 


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