Reconfirming Lists

Reconfirmation Process

With recent privacy and consent updates as a result of the GDPR, it is essential for you to keep track of whether your leads consent to receive your emails. If you do not know or do not have that data collected, then reconfirming a list is important for your future marketing sends. 

Reconfirming lists involves tying several different parts of the platform together. To reconfirm a list, you need to send an email that asks the contacts on the list to re-subscribe. When the contacts click the link, they will be taken to a thank you page. From there, you then identify all contacts that have resubscribed to maintain a list of those that want to continue correspondence.
 

Creating a Thank You Page

Before any reconfirmation can occur, you will first need to create a landing page that thanks visitors for resubscribing. This landing page needs to be created before the reconfirmation email since you will have to include the landing page link in the email.

To create a thank you page for reconfirmation purposes, do the following:

1. Click Landing Pages in the left toolbar.
   
   

    

2. Create or edit a landing page.
3. Click    Add Content in the left panel.
4. Add a block.
5. Click Delete to close the content panel.
   
    
6. Click inside the block and replace the text with a message stating that they have been resubscribed.
   • Note: Examples of resubscription messages include:
     • Thanks for resubscribing.
     • Thank you. We have updated your subscription status.
7. Replace the images and colors with your brand style.
8. Click Publish.
   
    
9. Click    Page Settings in the left panel.
10. Copy your Funnel URL.
    
    

Hold on to the Funnel URL. You will need to access it later.

Creating a Reconfirmation Email

Once you have created a landing page, you can create a reconfirmation email that redirects to it. To create a reconfirmation email, do the following:

1. Click Emails in the left toolbar.
2. Click Create > Create Email.
   
   

    

3. Locate the One-Column template in the Simple Templates folder and click    New Email from Template.
   
    
4. Enter a name for the email.
5. Set any applicable additional optional parameters.
6. Click Add Email.
   
   
    
7. Enter a reconfirmation statement or question in the email's preheader.
   • Note: Example of reconfirmation statements and questions include:
     • Please confirm your subscription.
     • Do you still want to receive our emails?
8. Replace the email's image with your company logo.
9. Replace the email's headline with a reconfirmation question. 
10. Enter the following content in the body of the email:
    • A statement about how you want to make sure that the reader is still interested in receiving your emails
    • A statement stating to click the following button to resubscribe
11. Double-click the button and enter Resubscribe in the Text field in the panel on the right.
12. Enter the thank you landing page URL in the Link field.
    
     
13. Click    Send Settings in the left panel.
14. Set the email's subject as a reconfirmation statement or question in the Subject section. 
15. Click Save.
    
    

Reconfirmation Automation: Action Groups

Email Actions and Subscription Status

To reconfirm lists, you will need to create an automation with multiple branches. The automation requires that you send a reconfirmation email with a time delay for the available amount of time you want to give contacts or leads to click the link in the email. This reconfirmation process can be condensed into an action group.

To create reconfirmation automation, do the following: 

1. Click Automation > Action Groups in the left toolbar.
   
   

    

2. Create or edit an action group.
   
   
    
3. Click + Add > Action under Start or an applicable action group branch.
   
   
    
4. Click send the email in the Communication section.
   • Important: Action groups will send emails based on your global suppression settings, which are in your Company Email Settings. If you have engagement-based suppression turned on, unengaged contacts and contacts with low engagement will not receive the email through the action group. In this case, you will need to schedule the email to a list.
5. Enter the name of the reconfirmation email to send.
6. Click OK.
   
   
    
7. Click + Add > Time Delay under the created action.
   
   
    
8. Enter the desired amount of time to delay.
9. Click OK.
   
   
    
10. Click + Add > Action under the created time delay.
    
    
     
11. Click change contact field in the Contact Edit Actions section.
    
    
     
12. Enter Is Unsubscribed in the Field Name text box.
13. Select True in the To This Value drop-down menu.
14. Click OK.
    
    

Adding to Lists Automation

The next part of the automation is to configure a trigger for when a contact visits from the reconfirmation email. This trigger will remove the contact from the parent action group and add the contacts or leads who visited from the reconfirmation email to a list.

To create the list trigger and action, do the following:

1. Click + Add > Trigger under the created email action.
   
   
    
2. Click When a contact visits from the email.
   
   
    
3. Check the Remove from parent action group checkbox.
4. Ensure the following:
   • The Gated Trigger radio button is selected
   • The gated trigger is active
5. Click OK.
   
    
6. Click + Add > Action under the created gated trigger.
   
   
    
7. Click add to list in the List Actions section.
   
   
    
8. Enter the name of the desired reconfirmation list in the List Name text box.
9. Click OK.
   
   
    
10. Click + Add Action under the created list action.
    
    
     
11. Click change contact field in the Contact Edit Actions section.
    
    
     
12. Enter Is Opted In in the Field Name text box.
13. Select True in the To This Value drop-down menu.
14. Click OK.
    
    
     
15. Click the Action Group is toggle to Active.
    
    

Reconfirmation Automation: Workflows

Once you have completed this reconfirmation action group, you may want to make this process more automated. This is optional, but it is recommended. This will require a workflow.

To automate reconfirmation, do the following:

1. Click Automation > Visual Workflows in the left toolbar.
   
   

    

2. Create or edit a visual workflow.
   
    
3. Click + Add > Trigger under Start or an applicable workflow branch.
   
   
    
4. Click has low engagement in the Email section.
   
   Note: Because the threshold for low engagement is an engagement score of 4, you may want to alter the time delay in the action group depending on the account’s sending habits. For example,  if you only send emails to contacts once a week, you may want to increase the time delay by a few days to compensate.
5. Click OK.
   
   
    
6. Click + Add > Action Group under the created trigger.
   
   
    
7. Enter the name of the created reconfirmation action group.
8. Click OK.
   
   
    
9. Click the Workflow is toggle to Active.
   
   

Additional Automation Considerations

Once completed, you can then schedule this automation to lists that you would like to reconfirm.
Any contact or lead that does not click the link in the email will be unsubscribed after the time frame specified in the time delay. Those that do click the link will be added to a list and will not be unsubscribed.

Once the automation is created, any time someone clicks the resubscribe button in your reconfirmation email, they will be explicitly opted in. These contacts will have a    opt-in icon on their profile, as well as an indication that they have explicitly opted in to receive email.

From there, you can build a rules-based list of these contacts by using the is explicitly opted in to receive email trigger. Consider also creating a Visual Workflow that segments contacts, such as placing the contacts on a different marketing campaign.

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