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Using Personas with Dynamic Landing Pages

Article: 000050259
Updated: July 18, 2024

Personas are fictional representations of your customer audiences, designed to produce higher conversions by making personalized messaging efficient.

This article provides insight on using personas to easily create dynamic landing pages.

Article Contents

 
 
Users:
Administrators✓ 
Company Managers✓ 
Marketing Managers✓ 
Sales Managers  
Salespersons  
Jr. Salespersons  


Adding Personas to Dynamic Landing Pages

After adding personas to dynamic landing pages, known leads that view this page will only see the content that corresponds to their assigned persona.

To add a persona to a dynamic landing page, do the following:

  1. Click Landing Pages in the left toolbar.
  2. Create or edit a landing page with dynamic content.
  3. Left-click on any header, paragraph, or image element.
  4. Right-click on the same header, paragraph, or image element.
  5. Click  bolt.png  Make Dynamic.
  6. Select Personas in the drop-down menu that appears. 
  7. Select applicable personas in the content editor panel that appears.
  8. Enter the necessary content for each persona.

 

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