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Modifying Images in Emails

Article: 000050657

Updated: July 26, 2024

Images provide a much-needed visual element to your emails. In this article, you'll learn how to resize the images in your emails, how to add a link to your images, and how to customize images (rotate them, adjust brightness, etc.).

To learn how to add an image into your emails using layout blocks read Adding Images to Emails.

If you're using the new email editor, read Images and Videos in the New Email Editor instead.

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Tip: Are you looking for information about Constant Contact’s Email and Digital Marketing product? This article is for Constant Contact’s Lead Gen & CRM product. Head on over to the Email and Digital Marketing articles by clicking here. Not sure what the difference is? Read this article.

Adding Images to Emails

Layout blocks are the foundation of emails created in the Lead Gen & CRM platform. Images are elements and can be inserted into the layout blocks within your email. To learn more about creating an email, read one of the following articles.

The email designer allows you to drag, drop, and reorder the layout blocks in your email to further customize it. Some layout blocks have image space built in, but in other layout blocks, you can add image elements yourself. To learn more about layout blocks, read Using Layout and Element Blocks in Emails.

To learn more about adding images to your emails and how to adjust the layout of your images within the email, read the Adding Images to Emails article.

Regarding Uploaded Images and Upscaling

When you upload images into the Lead Gen & CRM platform, be sure to upload an image that will accurately represent the size that you want to display it as. Otherwise, there may be issues with image scaling. This applies especially when setting uploaded content as background images. You will need to import images at a set resolution for them to render properly when set as background images.

In Lead Gen & CRM, the most common image scaling issue is upscaling, where the image is made to display as larger than its uploaded dimensions. When images with small dimensions are made larger, they are forced to upscale and become distorted, often appearing blurry or pixelated. For example, if you upload an image with a height and width of 200 pixels, it will best display at that size. If you try to use the image in a way that forces the image to become larger, it will upscale and not look as it did originally. To force a width maximum, you can select the Advanced tab and enter the max-width property.

The best way to work with uploaded images is to upload images that conform to the specific dimensions of your emails, pages, or other content. Setting dimensions in a layout or template first and then uploading an image that fits those dimensions will limit scaling issues.

Currently, the generally accepted standard resolution for web pages is 1920 pixels wide by 1080 pixels tall. However, there is no uniform standard, as there are many video displays that have resolutions that are larger than this.

Be aware that, when viewed on certain video displays, even those images that have been saved as and set to certain dimensions might not display correctly for every person who views your web page. What may look fine on one display might be distorted on another.

Adding Clickable Image Links

You can add clickable links to images in emails. To add clickable links, create or edit an email with a layout block containing image space.

Click the image to add a link.
Click the Link icon in the Content Editor menu bar.
Enter the URL of the link.
Optionally, add an image title.

Note: Image titles and alt text are two different things. The link title provides more information about where the link will send the user and is helpful for SEO.
Decide if clicking the image should open the link in a New Window or the Current Window.
If you'd like to link to one of your Lead Gen & CRM landing pages, use the Link List field. The link selected here will also update the URL field above, with the landing page's URL.
Classes can be set to change the look and performance of your links, using css and javascript. You may select one of these pre-set classes using the Class field.
Click Save.
Click Save again.

Editing Images

You can edit images with the Image Editor.

To edit images, create or edit an email with a layout block containing image space.

Click an inserted image.
Click the Edit Image icon in the Simple Editor bar.
Click one of the edit options inside the Image Editor.
Edit the image and then click Apply.

Important: Upscaling the dimensions of an inserted Image element can result in the image being stretched.
Click Save.

The Simple Editor and the Image Editor

When you click on an image, a small toolbar will appear. That toolbar, called the Simple Editor, has several features that let you quickly modify an image. The Simple Editor also houses the Image Editor.

Lead Gen & CRM's Image Editor can be used to add or edit images directly within the Email Designer. This means that, for simple image editing, you do not need an external image editor.

Simple Editor Features

The Simple Editor has several innate features.

Icon	Feature	Description
	Rotate Counterclockwise	Rotates the image counterclockwise by 90 degrees.
	Rotate Clockwise	Rotates the image clockwise by 90 degrees.
	Flip Vertically	Flips the image vertically.
	Flip Horizontally	Flips the image horizontally.
	Edit Image	Opens the Image Editor.
	Image Options	Opens the image's General and Advanced settings.

Image Editor Features

The Image Editor has many editing features available.

Icon	Feature	Description
	Crop	Crops the image to the chosen size.
	Resize	Resizes the image's dimensions through pixel values.
	Orientation	Orients the layout of the image horizontally or vertically.
	Brightness	Adjusts the overall brightness of the image.
	Sharpen	Counteracts blur and sharpens the image's appearance.
	Contrast	Modifies the contrast of black and white in the image.
	Color Levels	Alters the image's levels of red, blue, and green.
	Gamma	Corrects levels of luminescence in the image.
	Invert	Inverts the image's colors.