LinkedIn has the potential to be one of the most important communication channels for your company. Lead Gen & CRM provides the tools you need to disseminate your LinkedIn messages, helping you generate quality leads in the process.
This article will detail how to create, publish, edit, and schedule LinkedIn posts in Lead Gen & CRM.
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Company Managers | ✓ | |
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Sales Managers | ||
Salespersons | ||
Jr. Salespersons |
To create and publish LinkedIn posts, do the following:
Note: The Published by Lead Gen & CRM text is not visible to the public.
LinkedIn automatically shortens all web links longer than 26 characters. This is done to make posts easier to read, and provides more room to add text. The links will not appear shortened in Lead Gen & CRM when you are creating the post, but will be automatically shortened when the post is published to your actual LinkedIn account.
Before URL Shortening: | After URL Shortening: |
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You can tie a link within a social post to a campaign to see which leads are interacting with your social media posts. Social Media Tracking must turned on in a campaign's settings page in order to add campaign tracking to a social post.
Once the campaign-attributed social post is submitted and published, the link in your post will automatically generate a UTM parameter behind the scenes. These UTM codes cannot be edited. The UTM codes can be viewed once you schedule the post and view it in the Content Calendar.
If you have multiple UTM codes tied to multiple campaigns, then they will be evaluated in the following order:
Associating posts with campaigns require both a campaign and social posts.
To create a campaign that can be tied to a LinkedIn post, create or edit a campaign.:
To attribute a LinkedIn post with a campaign, do the following:
You can unschedule all scheduled future social posts. Published social posts cannot be unscheduled or otherwise deleted through Lead Gen & CRM. You will need to delete published LinkedIn posts in LinkedIn.
To unschedule future posts, do the following:
Refer to Content Calendar Overview for more information on scheduling and unscheduling social posts.
You can edit social posts that are scheduled but not yet published. Once a post is published, you cannot make edits. You will need to edit published LinkedIn posts in LinkedIn.
To edit scheduled future social posts, do the following:
You can copy or duplicate a social post. To copy posts, do the following:
Lead Gen & CRM has a set list of file types that are supported when uploading files to the Media Center. However, LinkedIn only allows certain file types to be posted.
When posting to social media, if you try to upload an unsupported file type or use a Media Center asset that is unsupported by social media platforms, the post fails outright.
This means that even though you can upload a .ZIP file as a Media Center asset, it does not mean that you can post that file to social media.
LinkedIn Supported File Types | ||
• .ASF | • .MP4 | • .VP8 |
• .AVI | • .MPEG1 | • .VP9 |
• .FLV | • .MPEG4 | • .WEBM |
• .GIF | • .MKV | • .WMV2 |
• H264/AVC | • .PNG | • .WMV3 |
• .JPG |
• .QT |
Q: When is the best time to publish social posts?
A: For LinkedIn, the best time to publish is during the working hours on weekdays.
Q: What is the optimal frequency for publishing social posts?
A: For LinkedIn, it is best to publish one social post per day.
Q: What social posts can I edit in Lead Gen & CRM?
A: Only scheduled future posts can be edited in Lead Gen & CRM. Published posts must be edited in LinkedIn.
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