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Creating Social Listening Feeds

Article: 000050454
Updated: July 18, 2024

Monitor and track your social media activity directly within your Lead Gen & CRM account

By creating social listening feeds, you can monitor and track all kinds of social media activity without having to leaving Lead Gen & CRM. Follow social media activity that matters most to you — comments, tags posts, and more — all in one place. Learn how to create, manage, and interact with your listening feeds.


Article Contents

 

Users:
Administrators 
Company Managers 
Marketing Managers 
Sales Managers  
Salespersons  
Jr. Salespersons  


Understanding Social Listening

Social listening is where you can add listening feeds for all of your connected social media platforms. A listening feed is a list of content that you want to monitor. A social listening feed is a list of social media activity that you want to monitor. Listening feeds automatically update when there is new activity, so your feeds will always show the most recent information.

With social listening, you can:

  • See what people are saying about your company
  • Research the buzzwords or hashtags in your industry
  • Stay up-to-date on activity going on in the social media world

For example, without social listening, you would have to log into individual social media platforms every time you want to see what folks are saying about #marketing.
 



Creating Listening Feed Tabs

You can customize the view of your listening feeds by creating tabs just as you do with your web browser. You can create tabs with up to ten feeds per tab, which lets you stay organized and quickly jump from one group of feeds to another.

To create listening feed tabs, do the following:

  1. Click Social > Social Listening in the left toolbar.

    Social Listening Menu
     
  2. Click + Add Tab.

    Add Tab
     


Renaming Listening Feed Tabs

You can rename feed tabs as necessary.

To rename listening feed tabs, do the following:

  1. Click the desired tab's name.

    Click on tab name
     
  2. Enter a new name and then click outside of the tab.

    Enter new name for tab
     

The tab will automatically update and display its new name.



Deleting Listening Feed Tabs

You can delete listening feed tabs that are no longer needed.

To delete listening feed tabs, hover over the desired tab and click  trash.png  Remove

Delete tab



Adding Facebook Feeds

If you have not already connected your Facebook accounts, refer to Connecting Facebook Accounts to Lead Gen & CRM.

To add Facebook feeds, do the following:

  1. Click + Add New Feed.

    Add New Social Listening Feed
     
  2. Click  facebook2.png  Facebook.
  3. Click Next.

    Select Facebook feed
     
  4. Select a Facebook profile.
  5. Select a feed type. See below for further details regarding the feed types.
  6. Click Finish

    Choose a facebook profile and a feed type
     

Important: Due to recent policy changes at Facebook, you can no longer publish posts to personal Facebook pages via Lead Gen & CRM or connect group pages. You can, however, still continue to post to public pages that you manage.

The different feed types for Facebook are as follows:

Feed

 

Description

Page




 

A feed of posts for a specific Facebook page that is connected to the user that established the Facebook connection in Lead Gen & CRM. This feed will give you a list of all the posts for the specific page you select.

Page Tag




 

A feed of the posts that mentions your @username.

 



Adding Instagram Feeds

You can set your social listening page to display a number of different Instagram feeds.

To add Instagram feeds to your social listening page, do the following:

  1. Click Add New Feed.

    Add a new feed
     
  2. Click  instagram2.png Instagram.
  3. Click Next.

    Choose Instagram Feed
     
  4. Select an Instagram profile.
  5. Select a feed type. See below for further details regarding the feed types.
  6. Click Finish

    Select your Instagram profile and a feed type
     

The different feed types for Instagram are as follows:

Feed

 

Description

Comments




 
A feed with comments made on your profile's posts.

Hashtag




 
A feed with posts made by your selected hashtag.

Mentions




 
A feed with posts that mention your selected profile.

Profile




 

A feed with posts made by your selected profile.

 



Adding LinkedIn Feeds

If you have not already connected your LinkedIn accounts, refer to Connecting LinkedIn Accounts to Lead Gen & CRM.

To add LinkedIn feeds, do the following:

  1. Click Add New Feed.

    Add new feed
     
  2. Click  linkedin2.png  LinkedIn.
  3. Click Next.

    Select LinkedIn Feed
     
  4. Select a LinkedIn profile.
  5. Select a feed type. See below for further details regarding the feed types.
  6. Click Finish

    Select your LinkedIn profile and choose a feed type
     

 

The feed type available for LinkedIn is as follows:
 

Feed

 

Description

Page




 

A feed of posts from an administered LinkedIn page. You must be the
administrator of this LinkedIn page.

 



Interacting with Feeds

You can interact with social media posts directly within the listening feed. Each platform has different interactions available:

 

Facebook

Icon

Interaction

 

Description

comment-o.png

Comment




 

A button that allows you to comment on a post.

thumbs-o-up.png

Like




 

A button that allows you to like a post. 

share2.png

Share




 

A button that allows you to share a post. When sharing, you can enter your own comment on the post. The post will be shared on the account connected for that particular feed.

 


Instagram

Icon

Interaction

 

Description

comment-o.png

Comment




 

A button that allows you to comment on a post. 

 


LinkedIn

Icon

Interaction

 

Description

comment-o.png

Comment




 

A button that allows you to comment on a post. 

share2.png

Share




 

A button that allows you to share a post. When sharing, you can enter your own comment on the post.

 


 

Deleting Listening Feeds

You can delete individual listening feeds that no longer fit into your social media plans.

To delete listening feeds, do the following:

  1. Hover over the desired feed and click  more.png  Feed Options > Remove.

    Remove Feed
     
  2. Click Delete

    Delete confirmation
     


Accessing Listening Feed Options

To access listening feed options, do the following:

Click  more.png  Options in the tab bar.

Listening Feed Options

Select one of the following options and repeat as necessary:
 

Option Description
New Feed
 
Adds a Facebook, Instagram, LinkedIn, or Twitter feed.
New Tab
 
Adds a new tab for listening feeds.
Social Settings
 
Opens the settings page.

 



Regarding Lead Interaction

If the post is from a lead, you will see the lead score in the post. Click it to go directly to their lead profile.

If the post is from a contact (a lead with the lead status equal to contact), Known Lead icons show on feed posts, as Lead Gen & CRM does not record Lead Score for leads with a contact status.

 


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