Configuring Email Unsubscribe Footers

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Setting Up Company Profile Information

Unsubscribe address variables display your physical address in an email footer. Unsubscribe address information is pulled from your Company Profile.

To set up unsubscribe address variables for use in emails, do the following:

1. Click Settings in the left toolbar.
2. Under My Company, click Company Profile.
3. Fill out the required information under Company Information.
   
   

    

4. Click Save Settings.
   
   

    

Placing Unsubscribe Links in Emails

Unsubscribe links are the second variable that you use in email unsubscribe footers. In Lead Gen & CRM, you can place the unsubscribe link wherever you like by utilizing the unsubscribe merge variables.

To place unsubscribe links, create or edit an email from the Email page in the left toolbar. 

1. Double-click into the email and place the cursor where the unsubscribe link will be inserted.
2. Click Merge in the formatting toolbar.
3. Click Unsubscribe Fields.
4. Insert both of the following fields:
   •   Unsubscribe Address
   •   Unsubscribe Link
    
   Note: Unsubscribe links are not included in Smart Mail, as they only apply to bulk and commercial messages.
   
   
   

    

5. Optionally, insert permission reminder text.
6. Click Save.
   
   

    

Be aware that unsubscribe links only work in list sends. They do not work in preview emails. This prevents accidental unsubscribes.

Customizing Unsubscribe Link Text

You can customize unsubscribe link text for a more personalized touch. To customize unsubscribe link text, create or edit an email from the Email page in the left toolbar.

The unsubscribe merge variable is: 

{$unsubscribeLink}

Copy the merge variable text above or, within the email, insert the unsubscribe merge variable and then copy it from there. 

1. Click into a content block within your email. 
2. Click Merge. 
   
   Note: In the new email editor, click Merge Variables​​​​​​.
    
3. Hover over Unsubscribe Fields and then click Unsubscribe Link.
   
   Note: In the new email editor, use the drop-down menu to select Unsubscribe Link.   
   
   

    

4. Highlight and copy the {$unsubscribeLink} text.
   
   

    

5. Remove the {$unsubscribeLink} and then enter the text you want to be your unsubscribe link.
   
   

    

6. Highlight the text and then click the Link icon in the formatting toolbar.
   
   

    

7. Paste the {$unsubscribeLink} text in the URL field in the modal window that appears.
    
   Important: Alterations to unsubscribe links that violate any anti-spam or informed consent law by attempting to obfuscate the unsubscribe option can result in immediate account termination
8. Click Save.
9. Click Save again.
   
   

    

Refer to Moving Unsubscribe Links in Emails for more information on removing the system footer to allow for customization and placement of unsubscribe merge variables. 

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