Moving Unsubscribe Links in Emails

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Adding the Unsubscribe Link and Address in the New Editor

Lead Gen & CRM offers unsubscribe links and addresses as merge variables, and these merge variables can be placed anywhere within the email.

To move the unsubscribe link and address, create or edit an email from the Email page in the left toolbar.

1. Drag a text block into the email. 
   
   
    
2. Click into the block or highlight the text. 
3. Select Merge Variables. 
   
   
    
4. Search for and select the Unsubscribe Link merge variable. 
5. Click Next. 
   
   
    
   
   Important: Do NOT include a default variable with the Unsubscribe Link merge variable. 
    
6. Click OK. 
   
   
    
7. Optionally, insert permission reminder text.

Repeat the process to enter the Unsubscribe Address variable into the email. 
Important: Be sure to include a default variable with the Unsubscribe Address variable. 

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Adding the Unsubscribe Link and Address in the Older Editor

If you're using the older editor, things look a little different. Lead Gen & CRM offers unsubscribe links and addresses as merge variables, and these merge variables can be placed anywhere within the email.

To move the unsubscribe link and address, create or edit an email from the Email page in the left toolbar.

1. 1. Double-click into the email and place the cursor where the unsubscribe link will be inserted.
   2. Click Merge in the formatting toolbar.
   3. Click Unsubscribe Fields.
   4. Insert both of the following fields:
      •   Unsubscribe Address
      •   Unsubscribe Link
       
      Note: Unsubscribe links are not included in Smart Mail, as they only apply to bulk and commercial messages.
      
      
      

       

   5. Optionally, insert permission reminder text.
   6. Click Save.
      
      

       

   Note: You can see how the unsubscribe links look in the finalized email by sending the email to a test list that includes your email address.

Important: Both of the {$unsubscribeAddress} and {$unsubscribeLink} merge variables need to be added in order for the unsubscribe feature to work.

After adding the unsubscribe link and address, you can review them in the finalized email by sending the email to a test list that includes your email address.

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Moving Unsubscribe Links

You can move unsubscribe links around in emails.

To move unsubscribe links in emails, create or edit an email from the Email page in the left toolbar. 

1. Insert unsubscribe merge variables.
   
   

    

2. Highlight and copy the merge variables.
   
   

    

3. Paste the merge variables within the desired content block.
   
   

    

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Confirming the Unsubscribe Address

Before moving an unsubscribe link, you must first confirm your unsubscribe address. 

To confirm your unsubscribe address, do the following:

1. Click Settings in the left toolbar.
2. Under My Company, click Company Profile.
3. Fill in every field in Company Information.
   
   

    

4. Click Save Settings.
   
   

    

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Customizing Unsubscribe Link Text

You can customize unsubscribe link text for a more personalized touch.

To customize unsubscribe link text, create or edit an email from the Email page in the left toolbar. 

1. Insert unsubscribe merge variables.
   
   

    

2. Highlight the unsubscribe merge variables and copy the text.
   
   

    

3. Click the Link icon in the formatting toolbar.
   
   

    

4. Paste the unsubscribe merge variables in the URL field in the modal window that appears.
5. Enter the text you want to display in the Text to Display field.
    
   Important: Alterations to unsubscribe links that violate any anti-spam or informed consent law by attempting to obfuscate the unsubscribe option can result in immediate account termination.
6. Click Save.
7. Click Save again.
   
   

    

 

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