Creating Dynamic Background Images in the Classic Email Editor

You can create dynamic emails in the Lead Gen & CRM platform without the need for a developer. The email designer features options for dynamic content.

Tip: Are you looking for information about Constant Contact’s Email and Digital Marketing product? This article is for Constant Contact’s Lead Gen & CRM product. Head on over to the Email and Digital Marketing articles by clicking here. Not sure what the difference is? Read this article.

Understanding Dynamic Email

Dynamic emails contain content that changes based on information on a lead. As an example, consider a lead who is interested in services that a marketing agency provides. These services could be branding, website design, development, digital marketing, or creative services. When a lead shows an expressed interest in one of those services, custom fields in Lead Gen & CRM can be changed to capture said interest.

The lead then fills out a form on the website for more information on the service in which they are interested. That form-fill then triggers an email autoresponder from Lead Gen & CRM. Using dynamic email, you need only one email that sends to all leads who fill out the form. However, the content within that email will be specific to the interest of that lead.
 

Regarding Email Creation

To create an email in Lead Gen & CRM, you must first start with a template. Though using either a created template or an existing template is up to you, emails can only be created by using a template.

Refer to the following articles for more information on the email creation process after creating a template:

Creating Dynamic Background Images

You can have the background image of an email layout dynamically change based on a rule segment or persona.

To create dynamic background images do the following: 

1. Hover over a layout section and click    Dynamic Content, then select the rule or persona.
   
   

    

2. Expand the rule segment to edit it.
3. Do either of the following:
   
     •   Paste the background image's location link. 
     •   Click Select File to upload an image.
4. Click the checkmark. 
5. Click Done. 
6. Click Save.
   
   

    

   Note: Click    Preview in the left menu to view the different background images for each rule or persona.

Questions?