Adding UTM Parameters to Emails

Tip: Are you looking for information about Constant Contact’s Email and Digital Marketing product? This article is for Constant Contact’s Lead Gen & CRM product. Head on over to the Email and Digital Marketing articles by clicking here. Not sure what the difference is? Read this article.

Adding Links

Lead Gen & CRM automatically adds UTM parameters to the links of all emails. By default, the parameter is utm_source=sharpspring. This code can be changed.

To manually add a UTM parameter to an email, create or edit an email from the Email tab in the left toolbar. 

1. Double-click in a text area of the email and highlight a piece of text.
2. Click the Link icon in the email content editor.
   
   

    

3. Enter the following in the URL field in the pop-up window that appears: 
   https://www.yourwebsite.com/?utm=addyouruniqueparameter
    
   Note: In the example URL, www.yourwebsite.com is your own web page address.
   
   For UTM parameters, addyouruniqueparameter can be whatever you want it to be. UTM parameters are case-sensitive. Google's URL builder can help you generate parameters.
4. Click Save.
   
   

    

Click Save again and send the email. Refer to the following articles for more information on creating and using UTM codes:

• Creating Campaigns
• Creating Campaign Attribution Reports

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