| Tip: Are you looking for information about Constant Contact’s Email and Digital Marketing product? This article is for Constant Contact’s Lead Gen & CRM product. Head on over to the Email and Digital Marketing articles by clicking here. Not sure what the difference is? Read this article. |
Forms are the primary way that Lead Gen & CRM receives information regarding a potential lead. This information can then be used to send an email to the lead and begin lead nurturing. On the Forms page, you can evaluate your forms' performance. The data is organized in both a chart and table format and can be exported to a CSV file.
|
Important: This article provides information on viewing, configuring, and exporting form data. Refer to Using Lead Gen & CRM Forms for information on creating forms.
|
| Administrators | ✓ | |
| Company Managers | ✓ | |
| Marketing Managers | ✓ | |
| Sales Managers | ||
| Salespersons | ||
| Jr. Salespersons |
The Forms page is the primary gateway to all form information in Lead Gen & CRM. Click Forms from the navigation bar along the left side to access the Form Insights page.
The Forms page is split into two distinct sections: Submissions and List. Each section deals with forms and leads in different ways. By default, the Forms page displays all form submissions over the previous 60-day period.

The Forms page features a chart that displays form submission metrics. It shows the Forms Submissions chart, which displays information about all your forms over a given period. This chart is a quick indication of how your forms are doing. In addition, the chart displays the total number of unique leads and the total number of times that your forms were submitted.
Once configured, this chart can be printed or saved. To view, configure, and save this chart, click Forms in the left toolbar:
You can select from one of the following chart types in the Form Submissions chart:
•
Line chart
•
Bar chart
•
Area chart
You can select from one of the following time parameters:
• Day
• Week
• Month
You can click the Date Range drop-down menu and select the desired date range.
Click
Menu and select one of the following:
• Print chart
• Download .PNG image
• Download .JPEG image
• Download .PDF document
• Download .SVG vector image

The Form Submissions chart displays information on all of your forms. However, you may want to see how individual forms are performing. You can view a breakdown of form details and view performance on a form-by-form basis.
Click View Submission Details.

The Form Submission Details chart, much like the main Form Submissions chart, details information about your forms over a given period of time. However, it differs in that it provides a breakdown of those leads who have filled out your forms.
By default, the table will show all leads who have submitted any form over the previous 60-day period. Narrowing the display parameters by selecting specific forms will show the leads who filled out those forms.
Like the main Form Submissions chart, the Form Submission Details chart can be configured to show submission data for a given period. That data can then be saved for further use. To configure and save information in the Form Submission Details chart, do the following:
Once configured, the Form Submission Details page will display a table of leads who submitted the selected form (s) over a given period. The table includes the following information:
• Leads' names
• Submitted form names
• Time since forms were submitted
• Leads' phone numbers
• Leads' email addresses
• Lead scores

Clicking a lead's name will open that lead's individual record. Clicking a form's name opens that form.
The Form Submission Details page lets you quickly edit lead information in a lead's individual record. To edit lead information, do the following:
The Form Submission Details page lets you remove lead records from your system. To delete leads, do the following:

The Form List table provides an overview of how forms are performing. By default, all forms are displayed. Displayed forms can be filtered by name, activity, or type. can be viewed individually or as a group. To filter forms in the Form List table, do the following:
The Form List table provides information for all active and inactive forms. It provides a more direct, text-based display of form submission data. The Form List table shows the following information for forms:
• Form names
• Form types
• Total form submissions
• Time since forms were last submitted
In addition to information on individual forms, the Forms List provides actions to deactivate, view, embed, or directly modify a form. To manage forms, do the following:
| Option | Description | |
| Embed Code |
|
Opens form embed code parameters. |
| Edit Form |
|
Directly modify the form. |
| Preview Form |
|
Previews the form in a new browser tab. |
| View Submissions |
|
Previews the form in a new browser tab. |
| Deactivate Form/ Reactivate Form |
|
Deactivates or reactivates the form, depending on activity status. |

Form and lead data can be exported and downloaded for future reference. You can export leads collected from your forms, and you can export submission data submitted to your forms.
You can export leads from select forms or from all forms.
You can export form submission data, including lead answers to your form questions.

Copyright © 2026 · All Rights Reserved · Constant Contact · Privacy Center