Tags are labels you can add to contacts, even if they're on different lists, that help you segment your audience. If you've created all your tags ahead of time, it's quick and easy to apply them to groups of contacts as needed. However, new tags can also be created simultaneously when you add them to your contacts. Just select the contacts you want to tag and make the tags as you go. Tags are also easy to remove when they are no longer applicable.
| Did you know? If you have a large number of contacts that need to be updated with tags, you can update them all at the same time by importing a file with a "Tags" column. |
You can create up to 500 unique tags within your account, and each tag has a maximum limit of 255 characters.



Tags are an easy way to get started with contact segmentation! Segmenting your contacts into targeted groups allows you to deliver the right content to the right contacts at the right time.
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