Create a Social Post and schedule it to publish on social media

Create and share social media posts customized with images, videos, hashtags, URLs, and emojis for Facebook, Instagram, and LinkedIn

Managing your social media channels right in Constant Contact is a time-saver! We make it super easy to connect your social media accounts and then create and share customized posts to Facebook, Instagram, and LinkedIn. Here's how:

1. Click Marketing channels > Social posts or Channels > Social.
2. Click the + Create social post button in the upper right-hand corner of the page.
   
    
   
   
3. Select the social profiles you want to post to.
   Note: Checking the box to "Edit each platform separately" lets you customize a post for each social profile with unique text, images, videos, emojis, hashtags, and links. If you want to save time, add as much shared content as possible before checking the box to add the content to each post. Then click the tab for each social platform to customize the post further.
   Design tip: Facebook, Instagram, and LinkedIn are all social media platforms, but they aren't the same. Check out our best practices for creating posts for each social profile.
4. In the Add media section, select the type of media you want to include in your post, click the + button to:

• Add images - Images can be selected from your Library, and you can import new images or use our image editing tools to further customize your image with text, borders, stickers, etc. Facebook posts have a maximum of 30 images, Instagram has a maximum of 10 images, and LinkedIn has a maximum of 20 images per post. Each platform handles how it displays multiple images in a single post differently, depending on the image size, shape, and orientation.
• Add a video - Each post can include a single video, but each post variation can have a different video. Videos can be both vertical or horizontal, but vertical looks best for Instagram Reels.
• Add a Vimeo video - Once your Vimeo account is connected, you can add videos to your social posts from your Library and even create new videos. Each post can include a single video, but each post variation can include a different video.

5. In the Add caption section, enter the text portion of your post, including any URLs, hashtags, and emojis. As you type, you can see a preview of what your post looks like on your selected profile. Facebook has a maximum of 63,206 characters, Instagram has a maximum of 2,200 characters, and LinkedIn has a maximum of 3,000 characters.
   Note: The previews of each post are updated in real-time as you make updates and accurately reflect what users see on Facebook, Instagram, and LinkedIn, including the post layout and image cropping for each social platform.
   Design tip: If you find yourself using the same hashtags over and over again, you can save yourself some time by adding them to a hashtag group. The group can be added to a post with a couple of clicks, saving you typing time! Just click the Hashtags button underneath the caption field 33131to get started!
6. (Optional) Use the toggle to view your post with vertical or horizontal orientation so you can approximate what your post will look like on different devices.
7. When your content is ready, choose to:

• Publish now - Choose this option to share your post immediately.
• Schedule for later - Choose this option to schedule your post up to 2 years in advance. Select a date and time to publish your post. The time zone defaults to the time zone you selected in your account settings.

7. Click the Schedule post or Publish now button. If you're not ready to publish, click Save draft so you can finish editing your post content later.
   Note: The ability to schedule posts for later is not available in all Constant Contact plans. If you don’t have full access, you may need to upgrade your plan.
   
   
   
   

Once your post is published, you can check the reporting to see how it's performing. Your post is also visible on your campaign calendar—you can even create and schedule a series of posts from the calendar, or plan and create a series of posts in combination with other campaign types, like emails, events, and surveys, using our Campaign Builder.

Be a better marketer: Not sure how often you should be posting on social media? Check out our cheat sheet for how often to post on Instagram, Facebook, and more!

Any links we provide from non-Constant Contact sites or information about non-Constant Contact products or services are provided as a courtesy and should not be construed as an endorsement by Constant Contact.

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