Create, manage, and delete hashtag groups for social posts

Create groups of up to 30 hashtags ahead of time so you can quickly add them to a social post, edit a hashtag group to add or remove hashtags, or delete a hashtag group

Hashtags are social media staples! They help you extend your reach past your friends and followers, so they're great additions to your social posts. When you find yourself using the same hashtags over and over, it's time to create a hashtag group; these let you create the hashtags once and then you can add them to your post with a couple of clicks!

1. While creating or editing a social post, click the Hashtags button in the Add caption section.
   
   
   
   
2. From the Select hashtag groups to add to your post overlay, you can:

• Create a new hashtag group
• Select a hashtag group to add to your post
• Edit or rename a hashtag group
• Delete a hashtag group

Be a better marketer: Be sure to check out our best practices for engaging with your audience on social media!

Create a new hashtag group

Important: TikTok only supports 5 hashtags per post. If you create a hashtag group with more than 5 hashtags, the first 5 hashtags in the selected group are applied to the TikTok post. For the most control over which hashtags are applied, you can use post variations and add a separate hashtag group to your TikTok variation.

Each hashtag group you create can have up to 30 hashtags.

3. Click the Create new group button.
   Note: The first time you click the Hashtags button, you're brought right into the hashtag group editor—skip to step 4.
   
   
   
   
4. Give your hashtag group a new name.
5. Enter each hashtag you want to include in the group.
   Note: Hashtags with hyphens (-) aren't compatible with Instagram or Facebook. We recommend using a single, continuous string of characters for all platforms instead.
6. Click the Create group button.
   
   
   
   

Select a hashtag group to add to your post

You can select a single hashtag groups or select several to add to your social post. If there are duplicate hashtags in multiple groups, we remove them so they only appear once per post.

3. Check the box next to each hashtag group you want to include in your post.
4. Click the Add selected button.
   
   
   
   

Save time: If you are creating multiple versions of a post for different social platforms, it's a good idea to create all of the content, including the hashtag group, that is common to each variation before you check the "Edit each platform separately" option.

Edit or rename a hashtag group

It's super easy to edit your hashtag group when you need to add or remove hashtags from a group, or if you want to change the group's name.

3. Next to the hashtag group you want to edit, click . . . > Edit.
   
   
   
   
4. Update the name for your hashtag group. It must be unique!
5. Add new hashtags or remove hashtags.
6. Click the Save button.
   
   
   
   

Delete a hashtag group

When you need to do a bit of clean-up you can delete your outdated or unused hashtag groups at any time. Deleting the hashtag group doesn't affect any draft or published posts that already include the hashtags within the group.

3. Next to the hashtag group you want to delete, click . . . > Delete.
   
   
   
   
4. Click the Delete button to confirm the action.
   
   
   
   

Questions?