Modifying Text in the New Email Editor

Emails are only as successful as the information they convey. Learn how to insert text, in various layouts, into your emails.

This article will help you to navigate the new email editor. 

Note: To learn more about adding text in the old email editor read Adding Text to Emails.

Article Contents

• The New Email Editor
• Adding Text Elements to Your Emails
• Text Edit Options
• Adding New Menu Items
• Text Content Properties

Users:

Tip: Are you looking for information about Constant Contact’s Email and Digital Marketing product? This article is for Constant Contact’s Lead Gen & CRM product. Head on over to the Email and Digital Marketing articles by clicking here. Not sure what the difference is? Read this article.

The New Email Editor

These text elements are available in the new email editor. Read Overview of the New Email Editor to learn more about the included features and to find out how to build emails. Navigate to the new editor by starting from the Email category.

1. Click on the Email Templates tab.
2. Select the Designer or Simple template folders.
   
   
    
3. Click the + button to create a new email from the template, using the new email editor. 
   
   

Adding Text Elements To Your Emails

The Title, Paragraph, List, and Menu elements are all text elements. 
 

To insert a text element into your email, drag and drop the selected element using the blue lines to guide you. 

Click into the text content element to edit the text. Above your content element, text edit options will appear. To the right, a window will appear that allows you to modify the content properties and style of your text element.

Lead Gen & CRM now offers AI writing tools. Eliminate writer's block and write new taglines, headers, paragraphs, and titles with our easy-to-access Write With AI feature. AI is available in the new email editor for most text elements. 




Note: if you want to minimize the text edit options that appear above your paragraph or title text content element, use the   Expand / Collapse icon in the top right corner of the Content Properties window.

Text Edit Options

Note: Paragraph elements and Text elements provide two different text editing experiences with regard to Font Size and AI. Paragraph elements are used to create blocks of text that will contain the exact same Font and Font Size throughout, and have the "Write with AI" tool available for them. Text elements can be used to create formatting with text that contains varying sizes and types of Fonts throughout the text. Also, Text blocks do not have the "Write with AI" functionality available with them. 

In the first section of your text edit options, you’ll find standard font styling options: Bold, Italic, Underline, and Strikethrough styling options.



In the next section, modify text color and text highlight colors. You can select black, white, no color, or use the color picker for more advanced selection (RGB, HEX, and gradient color selection).



The next section allows you to insert subscript or superscript text, characters that are slightly below or above the normal line of your text. These characters will be smaller than the rest of your text. 



In the following section, select special characters, emojis, or add a space into your text element block. The following special characters are available:

• Currency
• Text
• Quotations
• Mathematical
• Extended
• Latin
• Symbols
• Arrows
• User-Defined Characters

The next option allows you to remove formatting from highlighted text. Make sure to first highlight the text you want to modify before clicking the button.

In the next section, add a link to highlighted text, or remove a link from highlighted text.



In the final section, insert a merge variable into your email. Merge variables make your content more dynamic, pulling from data in your Lead Gen & CRM instance. 



First, select the type of merge variable you need from the drop-down menu, then enter a Default Value. The default value will appear if we cannot locate any data for the merge variable.

Available Merge variables include:

• Recipient Fields (first name, last name, company name, title, etc.)
• Lead Owner Fields (lead owner name, lead owner phone number, etc.)
• Unsubscribe Fields (Unsubscribe Address, Unsubscribe Link)
• Global Merge Variables (Company Address, Company State, etc.)
• Link Merge Variables (View In Browser Link)
• Miscellaneous Variables
  • Number of Bounces
  • GDPR Consent
  • Current Date
  • Current Date Short (US - Centric)
  • Current Date (International)
  • Current Date Short (International)
  • Day of Week

Your Custom Fields will also be available as Merge Variables. 

Adding New Menu Items

To add a new menu item, click the ADD NEW ITEM button. 

1. Click on the Menu Element block to open the Content Properties window to the right.
2. Click the ADD NEW ITEM button in the Content Properties window.
   
   
    
3. Enter the Menu label text in the text field. 
4. Select the Link type.
   • Open Web Page - This opens a webpage in a new web browser tab when the link is clicked.
   • Send Email - This inserts a mailto link into your email, which opens the customer's email client when the link is clicked.
   • Make A Call - This presents an option to the customer to dial a number. It works best when the link is clicked on a mobile device. When on a computer, the computer will attempt to open whatever communication software is available to dial the number, such as Skype. 
   • Send SMS - This presents an option to the customer to send a text message to a number. It works when the link is clicked on a mobile device.
     Important: When your recipient is viewing the email on a desktop device, the link will be hidden. 
   • When a recipient clicks on the link, their SMS client will open with the message you've written in the link type section pre-typed, and the phone number to send the message pre-set. The customer needs only to click SEND, to send the SMS message.
5. Enter the URL of your link destination or upload a file that will be opened in a new tab upon clicking. 
6. Using the drop-down menu, determine if the link should open in the same page or a new page. 
7. Enter a Title for the link in the Title field. 
8. Click ADD NEW ITEM and repeat as needed. 
   
   

Text Content Properties Window

The content properties tab will allow you to modify text for the entire content element at once (use the text edit options explained above to modify just some of the content).


The Menu Element
The Menu element includes the following Content Properties:

• Add New Menu Item
• Font Family 
• Font Weight
• Font Size
• Text Color
• Link Color
• Align 
• Letter Spacing 
• Layout 
• Separator
• Mobile Menu
• Items Padding (All Sides or Specific Sides)

The Title Element
The title element includes the following Content Properties: 

• Write With AI
• Title
• Font Family
• Font Weight
• Font Size
• Text Color
• Link Color
• Align
• Line Height
• Letter Spacing 
• Text Decoration 

The Paragraph Element
The paragraph element includes the following Content Properties:

• Write With AI
• Title
• Font Family 
• Font Weight
• Font Size
• Text Color
• Link Color
• Align 
• Line Height
• Letter Spacing 
• Text Decoration 

The List Element
The list element includes the following Content Properties: 

• Write With AI
• List Type
• List Style Type
• Font Family
• Font Weight
• Font Size
• Text Color
• Link Color
• Align
• Line Items Spacing
• List Items Indent
• Line Height
• Letter Spacing 
• Text Decoration 

Questions?