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Creating Rules-Based Lists for Shopping Cart Abandonments

Article: 000050478

Updated: November 7, 2025

When a prospect puts an item in the cart but does not complete a purchase, you have an opportunity to re-engage them to close the sale

Lead Gen & CRM helps you reach out to prospects by adding them to a list, allowing you to send them an email —perhaps with a special offer — to entice them back. This list will work as long as shopping cart integration has been implemented properly.

The Shopping Cart is available on Essential, Advanced, and Ultimate plans.

This article will explain how to generate lists for cart abandonment.

Article Contents

Creating Abandonment Lists

Users:

Administrators	✓
Company Managers	✓
Marketing Managers	✓
Sales Managers
Salespersons
Jr. Salespersons

Creating Abandonment Lists

You can create lists that populate with prospective leads who abandon their shopping carts. To generate a shopping cart abandonment list, do the following:

Click Lists in the left toolbar.
Click + Add New List to create a list, or click Settings > Change List Settings to edit a rules-based list.
Configure an initial rule or create an additional rule.
Click the Site category.
Select abandons a shopping cart.
Select the desired site in the Input website drop-down menu.
Click Save.