Creating Rules-Based Lists Based on Clicking Behavior

Building Lists

Rules-based lists will dynamically remove a member when the lead no longer meets the trigger criteria. This criterion can be set to when leads click links in emails.

Note: When building lists based on Site or Email Actions, the list may contain fewer members than the corresponding web or email report due to users with cookies or Javascript disabled.

To build a list based on a lead clicking a link in an email:

1. Click Lists in the left toolbar.
   
   

    

2. Create or edit a rules-based list.
3. Configure an initial or additional rule.
4. Click visits from the email, located under Email.
   
   
    
5. Select the desired email from the Select email drop-down menu. 
6. Select the number of times the lead has to visit the site from the email in order to be added to the list from the timing drop-down menu.
7. Select the desired operator from the conditional drop-down menu.
8. Optionally, if you have multiple links in the email, enter the link click that you would like to collect on this list in the Link click (optional) field.
   • Note: Use wildcard characters (**) when entering links in the (Optional) field.
9. Click Save.
   
   

    

Did this article answer your question?