Verifying Domains

Verifying Domains

Prior to sending email from Lead Gen & CRM, you must verify the sending domain. Verification provides security for domain owners by rejecting potential spoofed mail if the sender lacks access to the domain they are trying to send from. It is the first step towards maximizing deliverability. 

To complete domain verification, log in to Lead Gen & CRM from a new tab in your web browser.

1. Click Settings in the left toolbar.
2. Click Company Email Settings, located under Features in the left panel.
3. Click the Sending Domains & DNS tab.
4. Click Add Domain.
   
   

    

5. Enter the email address to be verified in the pop-up window that appears.
6. Click Send Verification Email.
   
   

    

In another browser tab, open the email client for the sending domain that was just entered and click the email asking to confirm the verification process. Within the email, click the Yes, Verify This Domain link.

Return to the Lead Gen & CRM browser tab and locate the domain you have just verified in the DKIM and Sending Domains section to confirm that there is a checkmark.

Be aware that Lead Gen & CRM will not send a verification email if the domain has site tracking already set up and running. If you are tracking a site with Lead Gen & CRM's site tracking script, email domain verification will happen without having to send and click on an email.

Note: Lead Gen & CRM Support can assist with configuring CNAME and DKIM. 


Finally, in addition to verifying your domain and configuring DKIM, you'll need to add a DMARC policy. 

Domain-based Message Authentication, Reporting & Conformance (DMARC) is a record that a domain (or website) publishes in their public Domain Name System (DNS) to let a receiving mailbox provider know how email sent from that domain should be authenticated and whether it should be delivered to the spam folder or rejected if it fails that authentication. DMARC was first introduced to protect domains from being the victims of spoofing and phishing. 

Recently, Yahoo! and Google announced that starting in February of 2024, they will tighten requirements on inbound email to their users and now all email sent to their users must come from a domain that is authenticated and has a published DMARC policy. 

Read What is a DMARC policy and why do I need one? for more information. 

To check the status of your domain's DMARC policy you can do a lookup here, or view the status from the Sending Domains & DNS settings section.  



To add a missing DMARC policy you'll need to access the DNS settings from your hosting provider (i.e. GoDaddy, NameCheap, HostGator, etc.). Read What is a DMARC policy and why do I need one? for instructions. 

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