Send an email to a segment of contacts

Send your email to a pre-built segment or a custom segment of contacts

After you've created a custom segment of your contacts, the next step is to actually email them! There are a few ways to send an email to a segment:

• Select an existing segment and then create and send an email to it
• Select a pre-built segment and then create and send an email to it
• Create an email and then select a segment from the Schedule page

Select an existing segment and then create and send an email to it

After you create a segment, it's refreshed just before you send it so that you know you're always sending to the most relevant contacts who meet your selected criteria.

1. In the left-hand menu, click Contacts or Audience > Segments.
2. In the Segments you've created section, click . . . > Send an email next to the segment you want to engage with.
   
    
    

Now you're able to choose a template, fill it with your branding and content, and then choose when you want to send it. When you reach the email's Schedule page, your chosen segment is pre-selected for you, even if you save your draft and come back to it later.

Select a pre-built segment and then create and send an email to it

Pre-built segments give you a quick and easy way to reach your contacts based on their overall engagement. Pre-built segments are refreshed just before you send, so you know you're always sending to the most relevant contacts.

1. Click Contacts or Audience > Segments.
2. In the Pre-built segments section, click the Send an email button for the segment you want to engage with.
   
    
    

Now you're able to choose a template, fill it with your branding and content, and then choose when you want to send it. When you reach the email's Schedule page, your chosen segment is pre-selected for you, even if you save your draft and come back to it later.

Create an email and then select a segment from the Schedule page

When you create or copy an email, you can send it to a list or choose to send it to a segment instead. The segment is refreshed just before you send, so you know you're always sending to the most relevant contacts who meet your selected criteria.

1. From the Schedule page, click the Segments option in the Select Recipients or Audience section.
2. Select a segment from the drop-down menu.
   Note: If you need to create a new segment, click "Go to the Segments page" or "Manage contacts" to leave the Schedule page and select your segment criteria.
   
   

Now you're ready to schedule your email to send. After you've given your contacts some time to open your email, view its results on the Email Details page and see how it performed.

Questions?