Help overview: View the Details and Reporting for a sent email

Use the Details tab to see what you sent and who you sent it to, and the Reporting tab to understand your email results and improve your email marketing

You've sent your email, but now what? A great next step is to review the details and reporting so you can gauge your success and help plan your next email campaign:

• Review the Details for your sent email
• Understand the Reporting for your sent email

Did you know? In addition to the Details and Reporting tabs, your sent email also features a Heatmap tab, allowing you to see where the most click activity occurs.

Review the Details for your sent email

Every sent email has its own Details page, where you can review what you sent to your contacts, see which contacts received the email, and access tools that let you share the email with more email contacts or with your social audience.

1. In the menu on the left-hand side, click Channels > Emails.
2. (Optional) To narrow your search, select the "Sent" option from the Status drop-down menu.
3. Next to the sent email you want to view, click the three dots and select the "Details" option from the drop-down menu.
   
   
   
   
4. From the Details tab, you can see:

• The Subject, Pre header, and From name line as seen in the email header.
• The email's original Sent date and time.
• The From Address and Reply to address as seen in the email header.
• The Lists to which the email was sent during the original send. 
• The permanent Email link to copy and paste to share the email.
• The Template Name is listed at the very bottom of the page for your reference.

5. Click the Copy button to use your email as a starting point for new content. Copying your email also allows you to correct your content if you need to make changes after an email has been sent.
6. Click the Share on Social button to create a social post with the permanent URL for your email included. We'll help get you started by summarizing the email for you. Your social post appears below in the Social Share section, where you can even share it again.
7. Click the three dots in the upper right-hand corner of the page to:

• Preview - See what your email looks like on desktop computers or mobile devices. Don't forget to check the mobile and desktop open information on the Reporting tab so you know which preview type has the most impact.
• Print - Select a file type and orientation for your email, then print it out or save a copy.
• Resend - Choose to send the email to new contacts who haven't already received it, resend the email to contacts who already received it but didn't open it, or create a copy of the email to make changes and then send it again.
• Rename - You can change the name of a sent email at any time. There is an 80-character limit, and the name must be unique. 
  
  
  
  

Understand the Reporting for your sent email

The Reporting page for your email shows you how it performed with the audience you sent it to and is packed with information to help you better understand what engages your audience.

1. In the menu on the left-hand side, click Channels > Emails.
2. (Optional) To narrow your search, select the "Sent" option from the Status drop-down menu.
3. Next to the sent email you want to view, click the three dots and select the "Reporting" option from the drop-down menu.
   
   
   
   
4. From the Reporting tab, you start with your email's Performance:
   Note: If you've chosen to resend your email to non-openers, you will see combined performance metrics. Those numbers are not clickable. To drill down into the metrics, select either the original email or the resent email from the dropdown, and the performance metrics will become clickable.

• Sends - This is the total number of contacts who were sent your email, including all successful email deliveries and bounced emails.
• Open rate - This indicates the proportion of unique contacts who opened your email compared to the total number of contacts sent the email. The higher the percentage, the more engaged your contacts are with your content, but don't worry if your rate looks low! Open rates vary by industry and can sometimes fluctuate seasonally. (The average industry rate is available within the Trends section of your email reporting, which can be found by clicking the Reporting option in the left-hand menu.)
  

  Open rate = [ Unique opens / (Sends - Bounces) ] x 100

• Click rate - This indicates the proportion of unique contacts who received your email and then clicked on any link within the email. The higher the percentage, the more engaged your contacts are with your content.
  

  Click rate = [ Unique clicks / (Sends - Bounces) ] x 100

• Emails sent - (See "Sends" definition above.) Clicking on the hyperlinked number shows you the specific contacts to whom your email was sent.
• Delivered - This is the total number of emails that successfully reached your contacts' inboxes, regardless of whether they were opened or not.
  

  Delivered = Sends - Bounces

• Opens - This is the total number of times that your contacts opened your email. If a contact opens your email multiple times, each open is counted. Additionally, if an email is visible in the preview pane of an inbox, it is also counted. Clicking on the hyperlinked number displays the list of contacts who opened your email, allowing you to toggle between all opens and unique opens. Your opens can tell you how engaged your contacts are with your organization.
• Clicks - This is the total number of times the links in your email were clicked by your contacts. If a contact clicks a link multiple times, each click is counted. Clicking on the hyperlinked number displays the list of contacts who clicked a link, and you can toggle between clicks and unique clicks. Your clicks can tell you how engaged your contacts are with your content.
• Desktop Open Percentage - This is the percentage of opens that occurred on a traditional desktop or laptop computer. If the desktop percentage is higher than the mobile percentage, it indicates that you should focus on designing your emails for desktop users.
  

  Desktop Open Percentage = (Number of desktop opens / Opens) ] x 100

• Bot Clicks Removed - If you have bot click filtering enabled in your account, this shows you the number of duplicate clicks that were likely made by security programs that can inflate your click rate.
• Did Not Open - These are the contacts who were sent your email but did not open it.
• Bounces - This refers to the total number of times an email was sent to contacts who failed to receive it due to various reasons. Managing your bounces helps keep your contact list healthy and can improve your open rate.
• Spam Reports - This is the total number of times your contacts have reported your email as spam when they received it in their inbox. This number isn't clickable and is only meant to give you an idea of whether your content is effective (if the number is 0 or low compared to your sends) or if you need to make changes to your email marketing strategy (if the number is high compared to your sends). If you receive too many/frequent spam complaints, you may be required to undergo a list review. Therefore, it's best to avoid spam-like characteristics in your emails and follow good email collection practices.
• Unsubscribed - This is the total number of contacts who unsubscribed from your mailing list through the link in the email footer after receiving your email. Clicking on the hyperlinked number shows you the specific contacts.
• Mobile Open Percentage - This is the percentage of opens that occurred on a mobile device, such as a smartphone or tablet. If the mobile percentage is higher than the desktop percentage, it indicates that you want to focus on designing your emails for mobile users.
  

  Mobile Open Percentage = (Number of mobile opens / Opens) ] x 100

  
  
  
  
  

5. If you use an ecommerce platform, like BigCommerce, eBay, Etsy, Shopify, Square, Squarespace, Wix, or WooCommerce, or an invoicing platform, like Xero, your email reporting includes the Revenue insights section, which shows you:

• Revenue generated - The total revenue generated from your email. If an order or invoice is created within 72 hours of a customer opening your email, it's credited to that campaign, even if it doesn’t include a Product block. If you generate revenue in more than one type of currency, like USD ($), GBP (£), AUD (A$), and NZD (NZ$), only the revenue for the currency with the largest number of orders is displayed. If you generate the same number of orders in two types of currency, the revenue for the currency that comes first alphabetically is displayed.
• Total opens - The total number of times that your email was opened by your contacts. If a contact opens your email multiple times, each open is counted. Clicking the hyperlinked number displays the list of contacts who opened your email, allowing you to toggle between opens and unique opens.
• Total orders - The total number of orders that resulted from your email and SMS marketing efforts within the selected timeframe, for all currency types.
• Conversion Rate - The percentage of email opens and SMS message deliveries that resulted in orders within the selected timeframe, for all currency types.
  

  Conversion rate = (Orders / Opens) x 100

  
  
  
  
  

6. The Clickthrough distribution in the Engagement section gives you:

• Links - The URLs linked within your email that were actually clicked. If a URL appears in two different places within your email, it is only represented once. However, by viewing the Heat Map tab, you can see the click counts for each link.
• Unique clicks - This indicates the number of times that a unique contact clicked on the link. If a contact clicks on the link more than once, only the first click is tracked. Clicking on the hyperlinked number shows you which contacts clicked on the link.
• Distribution - This indicates the click rate for each link in your email, allowing you to identify which links received the highest engagement. The higher the distribution percentage, the more attention the link received.
  

  Distribution = (Unique Clicks / Total Click-throughs) x 100

• Total click-through - This refers to the total number of link clicks that your email received. The Unique clicks column and Distribution column always add up to the total in the Total click-through row.
  
  
  
  

7. The Audience section provides a breakdown of email opens and clicks on mobile devices and desktop computers.
   
   
   
   
8. The Send history in the History section provides information for each time you send the same email, including when you send the email to a new list, resend the email to non-openers, or send the email to new contacts to your list. Each unique send has its own row in the table:

• Date - The day, month, year, and time that the email was sent.
• Sends - The number of contacts who were sent the email each time you sent it.
• Status - This indicates whether your email was sent successfully or if any delivery issues occurred, preventing your contacts from receiving it.
  
  
  
  

Other reporting information

The Reporting tab may have additional information depending on the blocks added to the email layout or other tools used with your email:

• Results of a Subject Line A/B Test.
• Results for an email resent to non-openers.
• Performance of a video block within the email.
• Results from a Feedback block within the email.
• Results from an RSVP block within the email.
• Results from an Event block within an email.

Did you know? If you want to see the bigger picture, you can review your overall email reporting and compare how your emails performed against each other from the Reporting tab in the left-hand menu.

Questions?