Help overview: View the Details and Reporting for a sent email

Use the Details tab to see what you sent and who you sent it to, and the Reporting tab to understand your email results and improve your email marketing

You've sent your email, but now what? A great next step is to review the details and reporting so you can gauge your success and help plan your next email campaign:

• Review the Details for your sent email
• Understand the Reporting for your sent email

Did you know? In addition to the Details and Reporting tabs, your sent email also has a Heat map tab so you can see where the most click activity takes place!

Review the Details for your sent email

Every sent email has its own Details page, where you can review what your sent to your contacts, see which contacts received the email, and access tools that let you share the email with more email contacts or with your social audience.

1. In the menu on the left-hand side, click Channels > Email.
2. (Optional) To narrow your search, select the "Sent" option from the Status drop-down menu.
3. Next to the sent email you want to view, click . . . > Details.
   
   
   
   
4. From the Details tab, you can see:

• The Subject line as seen in the email header.
• The Pre header as seen in the email header.
• The From name as seen in the email header.
• The email's original Sent date and time.
• The From Address as seen in the email header.
• The Reply to address as seen in the email header.
• The Lists the email was sent to during the original send. If an email is resent, 
• The permanent Email link to copy and paste to share the email.
• The Template Name is listed at the very bottom of the page if you need to reference it.

5. Click the Copy button to use your email as a jumping-off point for new content. Copying your email also lets you correct your content if you need to change things after an email was already sent too!
6. Click the Share on Social button to create a social post with the permanent URL for your email included. We'll help get you started by summarizing the email for you! Your social post appears below in the Social Share section, where you can even share it again.
7. Click the button with the three dots in the upper right-hand corner of the page to:

• Preview - See what your email looks like on desktop computers or mobile devices. Don't forget to check your mobile and desktop open information on the Reporting tab so you know which preview type has the most impact!
• Print - Choose a file type and orientation for your email and print it out, or save a copy.
• Resend - Choose to send the email to new contacts who didn't already receive it, resend the email to the contacts that already received the email but didn't open it, or create a copy of the email to make changes and then send it again.
• Rename - You can change the name of a sent email at any time. There is an 80 character limit and the name must be unique. 
  
  
  
  

Understand the Reporting for your sent email

The Reporting page for your email shows you how it performed with the audience you sent it to, and is crammed full of information to help you better understand what engages your audience.

1. In the menu on the left-hand side, click Channels > Email.
2. (Optional) To narrow your search, select the "Sent" option from the Status drop-down menu.
3. Next to the sent email you want to view, click . . . > Reporting.
   
   
   
   
4. From the Reporting tab, you start off with your email performance:

• Sent - This is the total number of contacts that were sent your email, including all successful email deliveries and bounced emails.
• Open Rate - This tells you the proportion of the unique contacts who opened your email compared to the contacts who were sent the email. The higher the percentage, the more engaged your contacts are with your content, but don't worry if your rate looks low! Open rates vary by industry and sometimes even adjust seasonally. (The average industry rate is available within the Trends section of your email reporting found by clicking the Reporting option in the left-hand menu.)
  

  Open rate = [ Unique opens / (Sends - Bounces) ] x 100

• Click Rate - This tells you the proportion of the unique contacts who received your email and then clicked any link within the email. The higher the percentage, the more engaged your contacts are with your content.
  

  Click rate = [ Unique clicks / (Sends - Bounces) ] x 100

• Opens - This is the total number of times that your email was opened by your contacts. If a contact opens your email multiple times, each open is counted, and if an email is visible in the preview pane of an inbox, it is also counted. Clicking on the hyperlinked number shows you the list of contacts that opened your email and you can toggle between opens and unique opens. Your opens can tell you how engaged your contacts are with your organization.
• Clicks - This is the total number of times the links in your email were clicked by your contacts. If a contact clicks a link multiple times, each click is counted. Clicking on the hyperlinked number shows you the list of contacts that clicked a link and you can toggle between clicks and unique clicks. Your clicks can tell you how engaged your contacts are with your content.
• Sent - (See definition above.) Clicking on the hyperlinked number shows you the specific contacts that your email was sent to.
• Did Not Open - These are the contacts who were sent your email but did not open it.
• Bounces - This is the total number of times an email was sent to contacts that failed to receive it for a variety of different reasons. Managing your bounces helps keep your contact list healthy and can improve your open rate.
• Unsubscribed - This is the total number of contacts that unsubscribed from your mailing list through the link in the email footer after receiving your email. Clicking on the hyperlinked number shows you the specific contacts.
• Successful Deliveries - This is the total number of emails that successfully reached your contacts' inboxes, and includes all emails that were received and then opened or that were received but not opened.
• Spam Reports - This is the total number of times that your contacts reported your email as spam when they saw it in their inbox. This number isn't clickable, and is only meant to give you an idea that your content is either working (if the number is 0 or low compared to your sends) or that you need to make changes in your email marketing strategy (if the number is high compared to your sends). If you have too many/frequent spam complaints you can end up in a list review, so it's best to avoid spam-like characteristics within your emails and follow good email collection practices.
• Desktop Open Percentage - This is the percentage of opens that occurred on a traditional desktop or laptop computer. If the desktop percentage is higher than than the mobile percentage, it indicates that you want to focus on designing your emails for desktop users.
  

  Desktop Open Percentage = (Number of desktop opens / Opens) ] x 100

• Mobile Open Percentage - This is the percentage of opens that occurred on a mobile device, like a smartphone or tablet. If the mobile percentage is higher than the desktop percentage, it indicates that you want to focus on designing your emails for mobile users.
  

  Mobile Open Percentage = (Number of mobile opens / Opens) ] x 100

• Bot Clicks Removed (Beta) - If you have bot click filtering enabled in your account, this shows you the number of duplicate clicks that were likely made by security programs that can inflate your click rate.
  Note: This feature is currently in a beta test and not available to all customers.

5. If you use an ecommerce platform, like BigCommerce, eBay, Etsy, Shopify, Square, Squarespace, Wix, or WooCommerce, or an invoicing platform, like Xero, your email reporting includes the Revenue insights section shows you:

• Revenue generated - The total revenue generated from your email. If an order or invoice is created within 72 hours of a customer opening your email, it's credited to that campaign, even if the email doesn’t include an ecommerce block. If you generate revenue in more than one type of currency, like USD ($), GBP (£), AUD (A$), and NZD (NZ$), only the revenue for the currency with the largest number of orders is displayed. If you generate the same number of orders in two types of currency, the revenue for the currency that comes first alphabetically is displayed.
• Total opens - The total number of times that your email was opened by your contacts. If a contact opens your email multiple times, each open is counted. Clicking the hyperlinked number shows you the list of contacts that opened your email and you can toggle between opens and unique opens.
• Total orders - The total number of orders that resulted from your email and SMS marketing efforts within the selected timeframe, for all currency types.
• Conversion Rate - The percentage of email opens and SMS message deliveries that resulted in orders within the selected timeframe, for all currency types.
  

  Conversion rate = (Orders / Opens) x 100

6. The Recommendations section gives you information on tools that can help you share your email and increase your reach.
   
   
   
   
7. The Click-Through Distribution section gives you:

• Link - The URLs linked within your email that were actually clicked. If a URL is in two different places within your email, it is only represented once, but by viewing the Heat Map tab, you can see the click counts for each of the links.
• Segmentation Lists - If you enabled click segmentation in your email, this tells you what contact list was assigned to each link. Clicking on the hyperlinked list name brings you to the list so you can see the individual contacts that were added to it.
• Unique Clicks - This tells you the number of times that a unique contact clicked on the link. If a contact clicks on the link more than once, only the first click is tracked. Clicking on the hyperlinked number shows you which contacts clicked on the link.
• Distribution - This tells you the click rate for each link in your email so you can see which links had the highest engagement. The higher the distribution percentage, the more attention the link received.
  

  Distribution = (Unique Clicks / Total Click-throughs) x 100

• Total Click-throughs - This is the total number of link clicks that your email received. The Unique Clicks and Distribution always add up to the total in the Total Click-throughs.

8. The Send History section gives you information for each time you send the same email, including when you send the email to a new list, resend the email to non-openers, or use Quicksend:

• Date - The day, month, year, and time that the email was sent.
• Sent Count - The number of contacts that were sent the email each time you sent it.
• Status - This tells you if your email was sent successfully or had any delivery issues that prevented your contacts from receiving it.
  
  
  
  

Other reporting information

The Reporting tab may have additional information depending on the blocks added to the email layout or other tools used with your email:

• Results of a Subject Line A/B Test.
• Results for an email resent to non-openers.
• Performance of a video block within the email.
• Results from a Feedback block within the email.
• Results from an RSVP block within the email.
• Results from an Event block within an email.

Did you know? If you want to see the bigger picture, you can review your overall email reporting and compare how your emails performed against each other from the Reporting tab in the left-hand menu.

Questions?