Send an email to a segment of contacts

Select a custom segment and then create an email to send to it, or select a custom or pre-defined segment while scheduling your email

When you group your contacts from across multiple lists into a segment, it's really easy to send them targeted content! There are a couple of ways to send an email to a segment:

• Select an existing segment, then create an email to send to it
• Create an email and then select a segment from the Schedule page

Did you know? The segment is refreshed just before you send, so you know you're always sending to the most relevant contacts who meet your selected criteria.

Select an existing segment, then create an email to send to it

After you create a segment, it's ready to send to, and all you have to do is create the email content.

1. From the Lists and Segments page, click on the All list types drop-down menu and select the "Segments" option.
2. Next to the segment you want to engage with, click the three dots and select the "Send an email" option.
   
   
   
   

Now you can choose an email template, fill it with your branding and content, and choose when to send it. When you reach the email's Schedule page, your chosen segment is preselected, even if you save your draft and come back to it later.

Create an email and then select a segment from the Schedule page

When you create or copy an email, you can choose to send it to a segment instead of a list. You can select a custom segment that you built yourself, or send to a pre-defined segment of contacts based on their overall engagement with your emails.

While scheduling your email:

1. Select the Segment option.
2. Use the Choose a segment drop-down to select a custom segment or a pre-defined segment: Most engaged, Somewhat engaged, or Least engaged.
   Note: If you need to create a new segment, click the "Manage contacts" link to leave the scheduler and select your segment criteria.
   
   
   
   

Now you're ready to hit the Schedule or Send button! After you've given your contacts some time to open your email, view its results on the Email Details page to see how it performed.

Questions?