View subscriber and engagement insights for your contacts

See the engagement level and email activity for all of your contacts or for just the contacts who are part of a specific list or segment

Knowing a bit about your contacts' behavior can help you understand their engagement and connect with them better! Contact insights are available for all your contacts and for just those on a specific list or segment.

• Contacts insights
• List and segment insights

Once you know how engaged your contacts are, you can send more targeted content to the most engaged contacts to reward them, to the somewhat engaged contacts to boost their engagement, or to re-engage your contacts with the lowest engagement. The more targeted your content is, the better your email open rates will become!

Did you know? Segmentation helps you get the right content in front of the right contacts, and when you take the time to customize your content for a targeted audience, your open and engagement rates improve! We've got the tools to segment your contacts in a way that makes sense for your organization and for your list size.

Contacts insights

Your contact insights give you the big picture of contact engagement for all the contacts in your account.

1. Open the All contacts table and review the insights just above the search field:

• New subscribers (30 days) - The total number of contacts added to your account within the last 30 days.
• Subscribed - The total number of subscribed contacts in your account to which you can actively send emails.
• Unsubscribed - The total number of contacts that opted out of receiving your emails during the entire lifespan of the account.

2. Click "See more insights" to review additional subscriber and email marketing engagement information.
   
   
   
   
3. Review the Subscribers section:

• Subscribed - The total number of subscribed contacts in your account to whom you can actively send emails. Click the hyperlinked number to view the complete list of active contacts.
• New subscribers (30 days) - The total number of contacts added to your account within the last 30 days. Click the hyperlinked number to see the list of new contacts. (You can then click the Save as Segment button to create a segment and send targeted emails to it.)
• Subscriber growth (30 days) - The percentage of contacts that subscribed to your lists in the past 30 days.
• Unsubscribed - The total number of contacts that have opted out of your mailing list within 30 days. Click the hyperlinked number to view the complete list of unsubscribed contacts.

4. Scroll down to the Email marketing engagement section. Click the hyperlinked number for any engagement to see the list of specific contacts. You can also click Send an email to send a targeted email to each group of contacts.

• Most engaged - The total number and percentage of contacts regularly opening your emails and clicking the buttons or links.
• Somewhat engaged - The total number and percentage of contacts that sometimes open your emails and click the buttons or links.
• Least engaged - The total number and percentage of contacts who rarely open your emails or click the buttons and links.
• Everyone Else - The total number and percentage of contacts you either don't send to often or don't open your emails.
  
  
  
  

List and segment insights

Important: This feature is currently in the process of rolling out to our customers. If you don't see the See insights button on a list view or segment view page, you can still access the Contact insights following the steps above.

Your list and segments insights let you drill down into the details and see the unique contact engagement for each list or segment that you have created.

1. View a list or segment and click the See Insights button in the upper right-hand corner of the page.
   
   
   
   
2. In the List and segment insights, review your Engagement level:

• High - The percentage of contacts regularly opening your emails and clicking the buttons or links.
• Medium - The percentage of contacts that sometimes open your emails and click the buttons or links.
• Low - The percentage of contacts who rarely open your emails or click the buttons and links.
• Not enough data - The percentage of contacts you either don't send to often or that don't open your emails. This includes contacts that were recently added and haven't been mailed to yet.

3. Review your Email activity in the past 30 days to see the percentage of contacts that last opened an email and last clicked a link in an email.
   
   
   
   

Questions?