Find your contacts by their engagement level using segmentation

Use a pre-built segment to filter out your most, somewhat, and least engaged contacts, or create a custom segment of contacts based on engagement and other criteria

Review your plan: This feature is not available in all Constant Contact plans. If you don’t have full access, you may need to upgrade your plan.

Using segmentation to stay engaged with your most active subscribers not only builds a stronger relationship with them, but also helps to increase your open rates because they'll be looking for your emails in their inbox. However, over time, you may notice that some customers aren't engaging with your content as much as they once were. Using segmentation to find the contacts who consistently do not open your emails gives you the opportunity to re-engage with them too.

• Build a custom segment based on engagement
• Engage with the contacts in your resulting segment

Save time: When you create and send an email, you have the option to send to a segment instead of a contact list. In addition, you can send to a custom segment that you made yourself, or send to a pre-defined segment that we generate for you. Choose from: most engaged, somewhat engaged, or least engaged.

Build a custom segment based on engagement

Using a custom segment lets you combine contact engagement data with other criteria, like list membership, contact details, and ecommerce behavior. Emails that were sent less than 24 hours ago aren’t factored into a contact’s engagement level.

1. Create a new segment and give it a unique name so you can easily recognize it in your account later.
2. Click the +Add Criteria button.
   
   
   
   
3. Click the Engagement criteria to narrow your options. There are two options:

• Current engagement level
• Previous engagement level

4. Click on the criteria to select it.
   
   
    
5. Use the drop-down menus to select the operators for each criteria in your segment:
    

   Engagement criteria	Operator 1	Operator 2
   Current engagement level	is is not	Most engaged Somewhat engaged Least engaged Everyone else
   Previous engagement level	is is not	Most engaged Somewhat engaged Least engaged Everyone else

   
    
6. Select additional criteria to further narrow your segment. Keep in mind that the size of your list matters for segmentation. If your list is on the smaller side, keep the criteria to a minimum because you run the risk that no contacts meet your criteria.
   Note: You can add logic to your criteria by clicking + OR or + AND. Selecting + OR finds contacts who meet any of the selected detail criteria, while + AND finds contacts who meet all of the selected criteria. Criteria groups allow you to add + AND and + OR between multiple criteria.
7. Click the Save Segment button.
   
   
   
   

Engage with the contacts in your resulting segment

Now that you've created a segment, you have a couple of choices for handling the contacts:

• Reward engaged contacts - Engagement is high, but you need to work to keep it that way! Consider sending special content or discount offers for being loyal subscribers.
• Try and re-engage disengaged contacts - You're ready to send targeted emails directly to this segment to reconnect. Consider sending them a special discount or offer to re-engage them, or send a survey to get feedback on your content or collect information about what they want to receive from you.

Learn more: Looking for more information about how your contacts engage with your emails? Your contact insights can give you the bigger picture and help you better understand engagement.

Questions?