If you want to drill down on what your audience is doing while on your landing pages, then using Facebook's pixel tool may be a good fit for you.
The Facebook pixel brings you an analytics tool that helps you understand and measure the effectiveness of your ads and landing pages. Facebook pixel tracking is leveraged to understand the actions people are taking on your landing page so you can go back and see the effectiveness of your marketing campaigns. This article will detail how to add Facebook pixels to landing pages.
| Administrators | ✓ | |
| Company Managers | ✓ | |
| Marketing Managers | ✓ | |
| Sales Managers | ||
| Salespersons | ||
| Jr. Salespersons |
 | Tip: Are you looking for information about Constant Contact’s Email and Digital Marketing product? This article is for Constant Contact’s Lead Gen & CRM product. Head on over to the Email and Digital Marketing articles by clicking here. Not sure what the difference is? Read this article. |
To create a Facebook pixel, navigate to the Facebook Events Manager.
Follow Facebook's documentation on how to set up and install a Meta Pixel.
Note: Constant Contact offers Professional Services to assist with custom coding.
To add a Facebook pixel to a landing page, navigate to the Facebook Events Manager. Select the desired pixel and copy it to your clipboard.
Edit Code in the left panel.& ampersand with %26 in the pixel code.<noscript> and </noscript> tags from the pasted code.<noscript> and </noscript> tags, delete the content between the two tags and the tags themselves. Lead Gen & CRM landing pages require Javascript in order to function. As such, the <noscript> and </noscript> tags are not supported by Lead Gen & CRM landing pages.Copyright © 2025 · All Rights Reserved · Constant Contact · Privacy Center