View the results of a social post

Get a sense of how your social posts and short-form videos are performing on Facebook, Instagram, and LinkedIn by viewing your overall reach and engagement activity for individual posts

The more you use social media, the more your audience and engagement grows! After you've created and shared a post on Facebook, Instagram or LinkedIn, you can check your reporting to see how your post is performing, and see how your social reach and engagement are growing too. If you post included a short-form video, you can also see the watch time and video views for each social platform.

• Access the reporting for your post
• Review your overall post performance
• Review how a post performed on each social network

Be a better marketer: Not seeing the results you were hoping for? Don't worry! It can take a little bit of time to grow an engaged audience. Check out our best practices for creating social posts, and learn how to market your brand on social media and build authority on LinkedIn!

Access the reporting for your post

The details page for your social post is where you can find all of your performance and engagement metrics. Here's how to find it:

1. In the left-hand menu, click Marketing channels > Social posts.
2. (Optional) To help narrow your search:

• Select "Posted" from the Status menu.
• Select an option from the Sort By menu.

3. Next to your "Posted" social post, click . . . > Details.
   
    
    

Review your overall post performance

From the Post performance section of the Reporting tab, you can see the following combined metrics for Facebook, Instagram, and LinkedIn:

• Impressions - Each time an individual Facebook, Instagram, or LinkedIn user sees your post, it's counted as an impression. 
• Reach - This is the total number of unique people who have seen your post on Facebook and Instagram, including your immediate audience and anyone they've shared it with. Reach information isn't available for LinkedIn.
• Engagements - The number of times Facebook, Instagram, or LinkedIn users have liked or reacted to your post, shared your post with their friends and followers, or commented on your post.
  
  
  
  

Review how a post performed on each social network

The Performance by social network section of the Reporting tab shows you a breakdown for each social media network you shared your post on:

• Comments - These number of text comments that Facebook, Instagram, or LinkedIn users write in response to your post.
• Impressions - The number of times LinkedIn users have seen your post.
• Likes - These are the hearts given by people reading your post on Instagram.
• Reach - This is the total number of people who have seen your post on either Facebook or Instagram.
• Reactions - These are any likes, hearts, sad faces, angry faces, crying faces, or laughing faces given by the people reading your post on Facebook or the number of times LinkedIn users clicked the "thumbs up" icon for your post. 
• Saves - This is the total number of times Instagram users have saved your post to find again later.
• Shares - This is the total number of times Facebook, Instagram, or LinkedIn users have shared your post with people in their network.
• Video views - This is the total number of times that Facebook, Instagram, or LinkedIn users started watching your video.
• Watch time - This is the total amount of time that Facebook, Instagram, or LinkedIn users watched your video. It includes those who watch the full video and those who only watch a part of it.
  
  
  
  

Monitoring the conversations that happen on your social media pages and responding to comments helps your engagement and reach to improve. You can respond to comments on Facebook and Instagram through your Constant Contact account, and you can respond to comments on LinkedIn directly through your LinkedIn account.

For more information about post performance, please see Facebook's support, Instagram's support, or LinkedIn's support.

Any links we provide from non-Constant Contact sites or information about non-Constant Contact products or services are provided as a courtesy and should not be construed as an endorsement by Constant Contact.

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