Legacy Events versus Events 2.0

Learn about the increased functionality and improvements in Events 2.0 and how it differs from Legacy Events

Our Events marketing tool has been rebuilt and redesigned to enhance ease of use and provide increased functionality, while still maintaining the existing features you rely on. Learn about the differences between Legacy Events and the new and improved Events marketing 2.0.

What's new with Events 2.0?
Improved event creation flow
Simplified event details page
Updated event invitation editor
Redesigned event registration flow
Event promotion and management tools
Accessible and intuitive event reporting

What's new with Events 2.0?

We rebuilt the Events marketing tool to provide our customers and their communities with the best event registration experience possible! The following are four exciting ways our Events tool has been enhanced from the Legacy feature.
 

​​

Improved event creation flow

While building your event, you'll find several enhancements designed to make event creation easier, including:

Event preview panel 

Preview what the event checkout will look like to registrants as you create your event, allowing you to view the buyer experience firsthand. 

• When previewing the Event basics step, you are previewing the landing page that we create (and activate) by default with every created event. 
• When previewing the Tickets, merch, and codes step, you preview the first step in the redesigned registration flow where registrants select their tickets and enter any promo or access codes. 
• When previewing the Form setup step, you are previewing the second step in the flow where registrants enter their contact information (which is also where their confirmation email will be sent) and any standard/custom fields you add. 
• When previewing the Payments step, you preview the last step in the flow where registrants pay for any paid tickets or items. This step is skipped when the event is free. 

Ticket and registration form customization options

Easily choose the order in which your tickets will display during checkout and rearrange registration form fields. 
 

Create customized ticket types that meet your needs:

• Free or paid tickets - Whether you're selling tickets at a set price or hosting a free event, our ticketing model will work for you
• Total quantity and order limits - If needed, set the total number of tickets available and/or limit how many tickets can be ordered by a single registrant
• Ticket sale date range - Control when tickets are available
• Printable ticket option - Choose whether registrants should be provided with a ticket that is printable 

Build a registration form that collects all necessary information and achieves your desired look.

• Whose info do you want - Collect info from the primary registrant only or for each attendee
• Standard and custom fields - Select from the many standard fields available or create your own custom field
• Form elements - Add header text, static text, or a divider line type to your form

Items for sale

Allow registrants to purchase merchandise from you within the event checkout flow. 



Include an image of the item for sale and any variants, such as different sizes or colors. Display to registrants the number of items left and/or set an item sale date range. The ability to reveal an item with a code is coming soon!

 

Legacy Events	Events 2.0

Expanded payment options

Connecting a Stripe account lets your registrants pay event fees with a credit or debit card or 1-click checkouts with Stripe Link payments. The merchant onboarding flow with Stripe is simple, allowing you to collect payments faster. You can even choose how your charges display for your registrants on their bank statements.

Additionally, our expanded PayPal integration makes checking out with PayPal easier than ever! When PayPal is configured as an event payment method, registrants can check out using any of the following methods: 

• PayPal direct - Log in to PayPal with email & password to pay using saved card info
• Venmo - Log in to Venmo account with email & password to pay using saved card info
• Pay Later - For eligible payments, break the payment up into four payments that are billed by PayPal directly
• Debit/Credit direct payment - Pay using card information inside of the registration flow without the need to log in to any payment processor account 

See it in action: To take a deeper dive into the event creation flow start to finish, check out our video tutorial!

Simplified event details page

The event details page is now easier to navigate with rich reporting views, giving you access to all of the tools needed to run a successful event.
 

Legacy Events	Events 2.0

Learn More: Explore the new event dashboard further to see what tools and features are available.

Updated event invitation editor

Email invitations now leverage our latest and greatest Cross Device Editor for improved event promotion. Easily see who has registered and who has declined the invitation on the event dashboard.
 

Legacy Events	Events 2.0

Redesigned event registration flow
 

When someone registers for your event, the checkout flow is now broken out into four simplified steps, instead of being condensed onto a single page. It’s been built with a mobile-first approach so that registrants can easily register for your events no matter what device they’re using.
 

First step: Ticket selection & code redemption

Add tickets and merch to the cart while redeeming any promo codes for discounts and/or access to hidden tickets.



 

Second step: Registration information 

Fill out contact information and any additional information that the event host has requested.


 

Did you know? We make it easy to allow for guests to attend your event and collect all the necessary information from them.

Third step: Payment collection

When registering for paid tickets or items, collect payment using PayPal. This step is skipped when the event is free. More payment options coming soon! 

Fourth step: Order confirmation page

Order confirmation page where the registrant can add the event to their personal calendar or view their tickets, when enabled.

Additionally, the Order confirmation email has been redesigned to provide registrants with a modern and styled confirmation receipt of their purchase. This also includes a link to their tickets that can be printed; QR code support for checking in tickets via the Constant Contact mobile app planned for the near future! Resend the order confirmation email at any time.

Legacy Events	Events 2.0

Event promotion and management tools

We've incorporated the promotion and management tools you know and love from Legacy events into Events 2.0. Once your event is live, promote it by creating an event invitation and landing page, and adding it to your events calendar.



With Events 2.0, easily add an event to your calendar, see a preview of your calendar, and access your calendar URL, all in one place. When a user clicks on an event displayed within the calendar, they will see a preview with the event name, description, date and time. From there, they can click the register button.
 

Legacy Event

Events 2.0

As people register for your event, it's easy to view and manage registrations:

• Resend an event confirmation email
• View registration details such as ticket information and payment status
• Edit registration details
• Export registrant details
• Check in a registrant upon arrival to your event

When clicking the Create an email card in Event tools, you’ll see the following dialog: 




Invitation: Allows you to select any existing lists or segments to send to 
Follow-up message: Pre-defined list of contacts who have successfully registered for your event
For non-responders: Pre-defined list of invited contacts who have not yet registered or declined your event invitation 
Copy an existing email: Repurpose any of your sent emails with an option to send it to registrants, non-responders, or an existing list/segment 

Accessible and intuitive event reporting

The event dashboard includes a tab dedicated to reporting, so you can easily view activity reports. Event reporting will be easier to read and understand, helping you make the most out of the information available.

Additionally, you can take a Full or Custom export of your event’s data. Request new exports and access a table of your recently exported reports, all within the Exports tab of the event dashboard.
 

Questions?