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Select an email template

Article: 000043797
Updated: March 24, 2025

Find the right template for your email



When creating a new email, the first step is choosing a template. You can easily narrow down your options based on the type of email you want to send, your industry, or the layout that will work best for your content. All of our templates are fully customizable and mobile-responsive, ensuring that your email looks great on any device. Here is all you need to know to use our template picker:
 

  1. From the menu on the left, click Marketing channels > Email.
  2. Click the + Create an email button.

    Marketing channels menu expanded with Email option selected, Email dashboard with + Create an email button 
     
  3. Use the menu at the top of the page to view all the available templates:
  • Search - Click the magnifying glass and enter a keyword into the Search field. Scroll down to see the full list of search results, and if you don't see anything you like, you can use a different search term or try one of the other tabs too.

    Template picker with keyword in the Search field and template results

  • All templates - From here, you can see all the template options, including starting with a blank template, creating an email from a PDF, and using your own HTML code. Just scroll down through the different template categories, and when you find the right category, click View all or use the > and < arrows to scroll through the available templates in each category. If you're on a touchscreen device, you can swipe left instead!

    Template picker with All templates tab selected and Start from blank, Convert from PDF, and Build with HTML options, and Saved template section with navigation options

  • Saved - From here, you can see all the templates you've saved from previously created emails. The tab isn't visible until you save your first email as a reusable template. Click the three dots below the template thumbnail to rename or delete a saved template—this doesn't delete your email, it just removes it from the template picker.

    Template picker with Saved tab selected and available Saved Templates displayed

  • Recent - From here, you can view the templates you've used for the last five emails you sent. If you haven't sent an email yet, the tab isn't visible.

    Template picker with Recent tab selected and recently sent templates displayed 
     
  • Branded - From here, you can see templates with different layout options that have your brand colors applied to them. If you haven't used our BrandKit yet, click the Scan my website button to add your brand colors and create a template theme. If you want to change how the theme colors are applied to your template options, click "Edit" in the My brand section in the upper right-hand corner of the page.

    Template picker with Branded tab selected, Branded template options, and My brand tile with Edit option 
     
  • Industry - From here, you can see templates designed for your audience based on the industry you added to your account settings. Your industry is the first in the list, but you can also look at the templates in additional industries by scrolling down or clicking one of the industry options at the top of the page. If you haven't added your industry yet, use the Industry Search field to find an industry that best describes your organization and click the Set my industry button. You can click "Change my industry" if you don't think it's the right match.

    Template picker with Industry tab selected, Industry options menu, Your Industry section, and the Change my industry option 
     
  • Featured - From here, you can browse our newest and most popular templates. Templates are arranged into categories, like "holiday," "newsletter," and "feedback," and the suggestions change throughout the year and as new template designs are added.

    Template picker with Featured tab selected and Holiday, Newsletter, Event, Sale, Announcement and Feedback options 
     
  1. Preview a template by placing your cursor over the template thumbnail and clicking or tapping the Preview button. If you don't need the preview, click the Select button instead.

    User-added image
     
  2. Take a look at the desktop and mobile preview for your template. If you like the template, click the Select template button. If you don't like the template you're previewing, click the X in the top-right to return to the full list of templates, or click Previous template or Next template at the bottom to scroll through additional template options.
    Note: All templates are fully mobile-responsive, meaning when someone views the email on a smartphone or tablet, the text and images may appear stacked (image on top, text on bottom) so that it's easier to read.

    Template preview on desktop and mobile with Select Template button, exit option, and Previous and Next template links


Once you've selected your template, you can start creating your email. Don't forget to preview and send a test version of your email to make sure it looks the way you want before sending it to your contacts!


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