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Automatically apply your branding to your emails

Article: 000053094
Updated: April 14, 2025

Create a design theme in your BrandKit to automatically apply your brand colors to your email templates

After you add your brand assets to your BrandKit, you can then quickly apply your brand colors to a theme, saving you time when designing your emails!

 


Customize a branded theme

Your BrandKit includes a single design theme that you can customize with your saved colors and with additional colors too!

  1. In the left-hand menu, click My brand > BrandKit.
  2. Click the New theme button.

    BrandKit with assets added and Create Theme button
     
  3. Click on each color swatch next to each of the template elements to select a color. The colors already added to BrandKit are at the bottom of the Basic palette for easy use, but you can also click the Advanced tab to enter a specific hex value.
    Design tip: If you want to exactly match your brand colors, but aren't sure of the hex value, use a color picker, such as Color Cop or Color Schemer Online, to find them.
  4. (Optional) Click the pencil icon to edit the name of your theme. There is only one theme available to use.

    BrandKit dashboard with New Theme tab selected, theme color options with color palette expanded and Basic tab selected, and New Theme name field and edit icon (pencil)
     

You can return here to update your theme and change the theme name whenever you want.

 

Create an email with your theme applied

Your theme is automatically applied to a group of email templates that you can select from, and then further customize, whenever you create a new email:

  1. From the email template picker, click the Branded tab.
  2. Place your cursor over the template, or tap the thumbnail if you're using a touchscreen, and click the Select with Brand button.
    Note: If you want to make some tweaks to how the colors are applied to your theme, you can always click "Edit" in the My brand section at the top of the template picker to make adjustments.

    Choose a template page with Branded tab selected, branded template options, and template with Select, Preview, Select with Brand, and Preview with Brand buttons displayed

  3. Click on any color swatch on the Design tab to further customize the colors for the borders, backgrounds, fonts, links, and buttons.
  4. The BrandKit colors are in the "Saved Colors" section at the bottom of the Basic palette for easy use, but you can also click the Advanced tab to enter a specific hex value.

    Email editor with Design tab selected and Backgrounds & borders section expanded, background and border options and color palette visible with Basic tab selected and Saved Colors options 
     

 

Light Bulb IconDid you know? The colors in your BrandKit are also visible and changeable while editing an email in the Constant Contact mobile app too!

 

Mobile app color picker with Saved Colors
 

 

Any links we provide from non-Constant Contact sites or information about non-Constant Contact products or services are provided as a courtesy and should not be construed as an endorsement by Constant Contact.

 


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