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Automatically apply your branding to your emails

Article: 000053094
Updated: February 4, 2026

Create a design theme in your BrandKit to automatically apply your brand colors to your email templates

After you add your brand assets to your BrandKit, you can then quickly apply your brand colors to a theme, saving you time when designing your emails!


Create a branded theme

Your BrandKit includes a single design theme that you can customize with your saved colors and with additional colors, too!

  1. In the left-hand menu, click Assets BrandKit.
  2. Click New theme.

    BrandKit with assets added and Create Theme button
     
  3. Click on the color swatch next to each template element to select a color. The colors already added to BrandKit are at the bottom of the Basic palette for easy access, but you can also click the Advanced tab to enter a specific hex value.
    Design tip: If you want to match your brand colors exactly, but aren't sure of the hex value, use a color picker, such as Color Cop or Color Schemer Online, to find them.
  4. (Optional) Click the pencil icon to edit the name of your theme. There is only one theme available.

    BrandKit dashboard with New Theme tab selected, theme color options with color palette expanded and Basic tab selected, and New Theme name field and edit icon (pencil)
     

You can return here to update your theme and change the theme name at any time.

 

Create an email with your theme applied

Your theme is automatically applied to a group of email templates that you can select from and then further customize whenever you create a new email:

  1. In the Easy layouts with your brand section of the email template picker, place your cursor over the template and click Select with Brand. To get a closer look at the template before selecting it, click Preview with Brand.
    Note: If you want to change how the colors are applied to your theme, click Manage your brand at the top of the template picker.

    Choose a template page with Branded tab selected, branded template options, and template with Select, Preview, Select with Brand, and Preview with Brand buttons displayed

 

Once you’ve selected the template, you can add your content and further customize the design. When you go to change the colors in your email, your brand colors will be available under the Saved Colors section of the color picker. You can edit your brand colors in your account or while editing an email in the Constant Contact mobile app at any time.

 

Saved Colors when editing on a desktopSaved Colors when editing on the mobile app
Email editor with Design tab selected and Backgrounds & borders section expanded, background and border options and color palette visible with Basic tab selected and Saved Colors optionsMobile app color picker with Saved Colors

 

 

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