Create mobile-friendly microsites with a Lead Magnet plan

Constant Contact's Lead Magnet product allows you to easily create mobile-friendly microsites that can be shared on your social media pages or in print with a simple QR code.

Sign up for a Lead Magnet plan at ctct.me and create your contact or survey forms in just minutes! Use them to capture lead information and convert social followers into marketable contacts. 

Lead Magnets can contain one form (typically a contact form) that acts as your homepage and additional contact or survey forms to capture targeted information about your prospects. Each page within your lead magnet can be tailored to a distinct purpose and fulfill a unique need.

Note: Lead Magnet is available as a standalone product that can be accessed from ctct.me for customers who do not have a Constant Contact account. If you have a Constant Contact account, click here to learn how to manage your account. 

Your landing page

Your homepage form will have a primary slug, such as ctct.me/abcd1, and additional forms will have secondary slugs, such as ctct.me/abcd1/sign-up-for-the-sale. Customize your links to make your brand stand out and your web address easier to remember.

Build forms quickly using AI

Generate 5-question surveys tailored to your organization with a click of a button. Personalize the post-survey pages to include links to other digital spaces, such as your website or social media profiles. 

How to sign up for Lead Magnet

Visit ctct.me and Sign Up to get started.

1. Enter your email address and password. 
2. Click Sign Up.
   
   
   
   
3. Click Continue.
   
   
   
   
4. Choose a category for your business based on your industry, then click Continue. This helps our AI build your starting template forms.
   
   
   
   
5. Enter your business name and, optionally, enter your first name. 
6. Click Save and Continue.
   
   
   
   
7. Your Lead Magnet URL will be generated. It will include a random set of numbers and letters. Optionally, you can choose a custom username to make it easier to remember.
   
   
   
   
8. Click Confirm username.
   
   
   
   
9. We can notify you by email and via SMS message whenever a prospect has filled out one of your lead magnet forms. Email notifications are enabled by default. Optionally, enter your phone number to receive SMS notifications. 
10. Check the consent box and click Add Form Number.
    
    
    
    
11. Select each of the ways you will use Lead Magnet and click Continue.
    
    
    
    
12. Your Lead Magnet has been created. Copy the link, share it with a friend, or download your QR code. 
13. Click Continue.
    
    
    
    
14. Browse your generated Lead Magnet forms, or click Continue to head to the Dashboard.
    
    
    
    
15. Click Open Dashboard.
    
    
    
    

You’ll automatically be placed on our Free Trial plan to start. Whenever you’re ready, upgrade your Lead Magnet plan.

Create another Lead Magnet contact form 

When you sign up for Lead Magnet for the first time, your first forms are generated automatically, and you’ll receive a custom ctct.me link to share with your prospects. You can add additional forms as needed. 

Note: You can customize the part of the link that appears after ctct.me. Visit Tools > Brand Your Link. 

1. Visit ctct.me and log in.
   
   
   
   
2. To create a new lead magnet, click Create. 
3. Select a Contact form or a Survey Form. 
   
   
   
   
4. Choose one of the templates. 
   
   
   
   
5. Modify the name of the page as needed. 
6. Modify the URL slug of the page as needed.
7. Optionally, choose to set this contact form as your homepage. 
   
   
   
   
8. If needed, you may choose to make further edits to your Lead Magnet, including:
   
   
   • Edit or delete survey questions 
   • Edit the logo and background images
   • Make style edits
   • Add and edit the footer/profile
   • Customize the final pages
     
     Note: All changes you make will be saved automatically and published on your Lead Magnet page as you make them.
     
     
     
     
9. To publish your Lead Magnet, click on the View Live Page button.
10. Click Publish.

Important: If you edit your form or recreate it entirely, previous versions cannot be recovered. For example, if you change the survey questions, you cannot return to the version with the original questions that the tool generated for you.

A new Lead Magnet will be created with a pre-generated name and slug. Share your Lead Magnet link with clients to capture contact information.

Note: You can enable SMS and Email notifications to be alerted when someone fills out your Contact form. This helps you stay on top of your prospects and follow up quickly.

If you're happy with the generated form, publish it on social media. Share your Lead Magnet link with clients to capture contact information. 

Create a survey form

In addition to contact forms in your Lead Magnets, you can also create surveys – this helps you learn more about your contacts and find out what exactly they need from your business.

Quickly generate a survey Lead Magnet page relevant to your business and goals by answering the prompt, “What do you want to ask your audience?” This prompt creates the custom content for your form, which can take up to 60 seconds to generate.

To create a survey form, return to the Lead Magnet homepage. 

1. Visit ctct.me and log in to your Constant Contact account. 
   
   
   
   
2.  Click Create.
   
   
   
   
3. Choose a Survey form.
   
4. Fill in your answer to the prompt or enter your website or social media profile URL, and the tool will pull from it to create your form. The more information you provide, the better.
   
   Note: You can click one of the pre-generated prompts under “Try it out” for inspiration, or start from a basic survey template instead of prompting.
   
   
5. Click Create.
   
   
   
   
6. Once generated, modify the Name of the survey as needed.
7. Modify the Slug of the survey as needed.
8. Optionally, choose to set this survey as your homepage.
   
   Note: If set as your Lead Magnet homepage, customers will see your new survey when they land on your main ctct.me URL.
   
   
   
   
9. Begin modifying your page by selecting from the Editor buttons.
   
   Note: All changes you make will be saved automatically and published to your Lead Magnet URL as you make them.
   
   
   
   
10. Add or edit the questions in your survey by clicking on Question Pages.
    
    
    
    
11. Once generated, click “View Live Page” for a preview. Click the arrows to review the survey questions that the tool generated for you.
    
    
    
    
12. Click Publish when the survey is complete.
    
    

As prospects interact with your Lead Magnet, they will first answer the survey questions. Then, users are brought to two final pages: a Contact Information submission form and a Thank You page.

Prospects can enter their name, email, and phone number on the Contact information submission form, accept the terms and conditions, and opt in to marketing.

If you are happy with the generated Lead Magnet form, publish it on social media. Or, choose to make further edits, including:

• Edit or delete survey questions 
• Edit the logo and background images
• Make style edits
• Customize the final pages
• Add or edit the footer/profile

Edit or delete survey questions

You can modify your homepage contact form or choose another form (including a survey form) to be your homepage. Add, edit, or delete the survey questions in your survey forms and/or the responses that appear to your social followers, even after you've shared your form on social media. 

If you edit the survey questions after sharing your form, responses to previously added questions will be preserved. 

If you edit survey questions after sharing your form, you can always restore an older version of your Lead Magnet by going to Tools > Restore.

1. Click on Edit next to the survey you want to make changes to.
   
   
   
   
2. Click Question Pages.
   
   
   
   
3. Select a question to modify.
4. Modify the question text as needed.
5. Modify the answer options as needed.
   
   
   
   
6. Based on the answer selected, choose which step to present to the customer next. 
   
   Note: To remove an answer, click the Delete button as needed.
   
   
7. To add a new question to the survey, click + Add Question.
   
   
   
   
8. Enter a question to ask your prospects.
9. Click + Add Answer Choice.
   
   
   
   
10. Create an answer option.
11. Choose which step should be presented to the customer next, based on the answer selected.
12. Click + Add Answer Choice again to add additional answers as necessary.
    
    Note: To remove a question, click the Remove This Question button.
    
    
    
    
13. Save your changes.
    
    
    
    
14. To modify which pages your questions appear on, click Configure Input Fields.
    
    
    
    
15. Select a page and choose the question you want to appear on this page.
16. Repeat this for the remaining pages, and then click Save All.
    
    

Change your Lead Magnet plan

Lead Magnet offers two affordable plans – choose the one that fits your needs! 

Select our Pro plan for an affordable way to get started, or choose our Unlimited plan to create unlimited Lead Magnets. If you’re not ready to commit, select our free trial option to try Lead Magnet for 7 days. Upgrade and downgrade your plan at any time! 

With the Pro plan, you can build up to 3 lead magnets and receive 30 SMS notifications and 30 email notifications per month. With the Unlimited plan, you can build unlimited lead magnets and receive unlimited SMS and email notifications. Plus, get Zapier and API integrations, access to full data exports, and Premium form templates. 

Note: Only the Unlimited plan allows data exports. With the Pro plan, you can see the 50 latest collected contacts, but cannot download them. 

1. To change your plan, click Settings in the top right corner of the page. 
2. Click Plans and Pricing. 
   
   Note: Alternatively, click Upgrade Plans in the left navigation menu.
   
   
   
   
3. Select the new plan you’d like to switch to and complete checkout.
   
   

Note: Lead Magnet is available as a standalone product that can be accessed from ctct.me for customers who do not have a Constant Contact account. If you have a Constant Contact account, click here to learn how to manage your account. 

Questions?