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Add a Meta Pixel ID or Google Tracking ID to a Sign-up Page

Article: 000048291
Updated: August 8, 2023

Track visits to your Sign-up Page through Google or Meta by adding a Google Measurement ID or Meta Pixel to the page settings

Interested in tracking user activity from your Sign-up Landing Page to help better understand your contacts and your marketing performance? Our Sign-up Landing Page is compatible with both Google Analytics 4 and the Meta Pixel. Here's how to add one or both to the page settings:

 

Add a Google tracking ID

Google Analytics anonymously tracks how visitors interact with a website or landing page and presents the information in an easy-to-read, visual report. It shows you geographical data for your site visitors so you know where to better spend your marketing time and effort with Google Ads, and it shows you how well your page is performing so that you can make content or design changes if needed.

  1. From the Google Analytics dashboard, find your unique Measurement ID for your landing page and then copy the entire ID from the "G-" on.

    Google Analytics Hime page with Measurement ID
     
  2. Edit your landing page and click Continue (click twice from the sign_up editor, or once from the thank_you editor) to get to the Page Settings.

    Sign-up Landing Page editor with Continue button in upper right-hand corner
  3. Expand the Advanced section and select "Add third party analytics."
  4. Paste the Measurement ID into the Google Tracking ID field.
  5. Click Continue.

    Sign-up Landing Page Page Settings with Advanced section expanded and Add third-party analytics option selected, and Google tracking ID field
     

For more information about the Google Tracking ID, please see Google's support.

 

Add a Meta Pixel

The Meta pixel is a tracking pixel that can be added to a webpage or landing page. Once the pixel is installed on your page, Meta can track your page visitors and match them to their Facebook pages so that you can target them with Facebook Ads. In your Facebook Ads Manager you can then use the data track conversions, create custom audiences, or set up dynamic ads.

  1. From the Meta Business Suite, create a Meta Pixel and copy the pixel ID.

    Meta Business settings with Data sources menu and Pixels option selected, with pixel ID
     
  2. Edit your landing page and click Continue (click twice from the sign_up editor, or once from the thank_you editor) to get to the Page Settings.

    Sign-up Landing Page editor with Continue button in upper right-hand corner
  3. Expand the Advanced section and select "Add third party analytics."
  4. Paste the Meta Pixel ID into the field.
  5. Click Continue.

    Sign-up Landing Page Page Settings with Advanced section expanded and Add third-party analytics option selected, and Meta Pixel ID field
     

For more information about the Meta Pixel, please see Meta's support.

 

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