Track the revenue generated from your emails, SMS messages, and automations

View the orders and revenue attributed to your email and SMS marketing activities, including automated messages and abandoned cart automations

If you are using an ecommerce platform or finance tools integrated into your Constant Contact account, you can easily track the total sales and orders generated from your email and SMS marketing campaigns, including abandoned cart automations. If an order or invoice is created within 72 hours of a customer opening an  email or receiving an SMS message, it's credited to that campaign, even if the email doesn’t include an ecommerce action block. 

• Compatible ecommerce and accounting integrations
• Revenue calculation
• Revenue reporting

Compatible ecommerce and accounting integrations

There are several integrations available within your Constant Contact account that allow you to track your ecommerce reporting:

• BigCommerce
• eBay
• Magento
• Shopify
• Square
• Squarespace
• Stripe
• Wix
• WooCommerce
• Xero

Design tip: If you haven’t already, be sure to set up an abandoned cart automation for your Shopify, Wix, or WooCommerce customers to help recover lost sales!

Revenue calculation

Revenue is calculated using the "last-touch" model, meaning that if an order or invoice is created within 72 hours of a customer opening an email or receiving an SMS message, it's credited to that campaign, even if the email doesn’t include an ecommerce block. The 72-hour window starts:

• Email - At the time of the open.
• SMS - At the time of delivery.

Important: For Xero users, we use the invoice creation date and not the payment date. If an invoice is created within the 72-hour window but paid later, it still counts towards the revenue.

View your revenue reporting

1. From the menu on the left-hand side, click Reporting.
2. From the Reporting dashboard, click the Revenue tab.
3. (Optional) From the drop-down menu, select a date range to view your sales metrics.
4. In the Overview section, view your:

• Total Revenue - The total revenue generated from your email and SMS marketing efforts within the selected timeframe. If you generate revenue in more than one type of currency, like USD ($), GBP (£), AUD (A$), and NZ (NZ$), only the revenue for the currency with the largest number of orders displays. If you generate the same number of orders in two types of currency, the revenue for the currency that come first alphabetically is displayed.
• Total orders - The total number of orders that resulted from your email and SMS marketing efforts within the selected timeframe, for all currency types.
• Total impressions - The total number of email opens and SMS message deliveries within the selected timeframe, for all currency types.
• Conversion rate - The percentage of email opens and SMS message deliveries that resulted in orders within the selected timeframe, for all currency types.

5. Each integration you're using has it's own tile that shows you Key metrics for your revenue. Clicking on the "View full report" link shows you the list of the specific emails, SMS messages, and automations that contributed to the revenue.
   Note: For Xero users, the reporting includes Revenue over time. Place your mouse over any bar in the bar chart to see the breakdown of invoices paid by each campaign type.
   
   
   
   

Questions?