Creating tickets for an event

Build paid or free tickets and customize them to fit your event type

When you create your Event, the second step is to create free or paid tickets that contacts will select when registering for your event. Your tickets can be customized to fit the style of your particular event. For example, you can rename the "ticket" label on the registration form to anything, such as "passes" or "fees". You can also choose whether to generate a printable ticket. In our event tool, tickets represent more than paid admission to an event and are used broadly to track event attendance. 

• Building tickets to fit your event type
• Manage ticket settings
  • Rename the "Tickets" label
  • Set maximum event capacity
  • Restrict registration to one ticket type
• Create a new ticket
• Manage existing tickets
• Selecting and printing tickets during registration
• Frequently Asked Questions

Hosting a free event? Tickets are still required, even for a free event. Learn how to set up your free event, and how the registration flow and event dashboard differ for free events specifically.

Building tickets to fit your event type

Because our event tool uses a ticket-based model, you must create at least one ticket to activate your event. However, there's plenty of flexibility, allowing you to build tickets that are versatile and meet your needs. Tickets can be paid or free and can serve a variety of purposes, such as meal service sign-up, volunteer registration, and more.

Additionally, if a physical ticket is not necessary for your event, you can choose not to generate a printable ticket during creation. 

Below are example ticket types based on industry:
 

Manage ticket settings

On the "Tickets" page of the event editor, you have the options to:

• Rename the "Ticket" label that appears on your registration form
• Set a maximum event capacity
• Restrict registrants to selecting just one ticket type

Rename the "Tickets" label

By default, a "Tickets" label will appear on the registration form above the available ticket options:

To rename this label:

1. Click the pencil icon to the right of "Tickets."
   
   
    
2. Enter the desired label, then click outside the box to save it.
   
   

Set maximum event capacity

In addition to setting a quantity available for an individual ticket type, if you have two or more ticket types available for your event, you can set a maximum number of attendees. Once the total number of tickets registered across all ticket types exceeds this maximum, registration is closed. If you set a quantity available for an individual ticket, it must be no greater than the maximum event capacity.

Example:

You're hosting an event for your donors and can accommodate up to 100 people. You're offering two ticket types: a general admission ticket and a deluxe ticket that includes a meet-and-greet with a celebrity guest. The celebrity guest has agreed to meet with a group of 30 people. In that scenario, you'd set the maximum event capacity to 100, the general admission quantity to 100, and the deluxe ticket quantity to 30. Even though 130 individual tickets are available, because you've set the maximum to 100, registration will close once 100 tickets are registered.

To set the maximum event capacity, check the "Set capacity" box and then enter a quantity:

Restrict registration to one ticket type

If you built multiple tickets, but you want your registrants to only be able to select one ticket type during registration, check the "Restrict registrants' selection to one ticket type" box:

This prevents them from selecting multiple ticket types.

Example:

You're hosting an event that's seeking both attendees and volunteers, and you have the ticket types "Event attendee", "Volunteer - morning shift", and "Volunteer - afternoon shift". If you only want registrants to select one of these options, checking this box would achieve that.

When this option is selected, on the registration ticket selection page, each ticket type will appear with a radio button. Once a ticket type is selected, the registrant can select the ticket quantity.

Please note that if you've set a particular ticket as required—meaning the registrant has to select it during registration—you cannot restrict them to selecting only one ticket type. 

Create a new ticket

1. On the Tickets, add-ons, & codes page
   • If you haven't created any tickets, add-ons, or codes yet, click Create > Ticket.
     
     
      
   •  If you've already created tickets, add-ons, and/or codes, click Add New > Ticket.
     
     
     
      
2. Fill out the ticket details:
   • Name - Enter a ticket name.
   • (Optional) Description - Enter a ticket description.
   • Price - Enter the ticket price, or enter "0" if the ticket is free.
   • Quantity Available - Enter the ticket quantity available, or leave blank if unlimited. If you're creating multiple ticket types, instead of setting a quantity for each ticket, you can set an overall event capacity.
   • Limit per order - Enter a ticket limit per order. The maximum limit is 300 tickets.
   • (Optional) Set a ticket sale date range - Check this box to enter a start and end date/time for ticket sales.
     Note: If you set the ticket sale date range to a future date, the ticket will be labeled as “Unavailable” in your ticket list. They will not be available for purchase until the date/time you set is reached, and at that time, they will be labeled as “Available”. 
   • (Optional) Display remaining tickets on checkout - If you entered a ticket quantity, check this box to have your registrants see how many tickets are still available.
   • (Optional) Make ticket required for all registrations - Checkmark this box to require the registrant to select this ticket type and enter a quantity during registration. For example, if you have "General Admission" and "Parking Pass" ticket types, you may want to make the "General Admission" ticket type required to prevent registrants from only purchasing a parking pass.
   • (Optional) Generate printable ticket - Checkmark this box if you would like registrants to be provided with a ticket that can be printed.
   • (Optional) Reveal this ticket with a code: Check this box to show this ticket option on the registration page only when the registrant enters a specific code. If you choose this option, create a promo code that is applied to specific tickets and select this ticket from the dropdown.
3. Click Save and close.
   
    
    

Your ticket will appear in the list of tickets on the left side of the event editor, and a preview of your registrant's checkout experience will appear on the right side. The order the tickets display in this list is the order in which they will appear on the registration form. Click and drag tickets to reorder them as you wish by clicking the 6 dots on the left side of each ticket.

Tip: Do you want to allow registrants to bring guests or register for multiple tickets on behalf of a group? Learn about the various ticket configurations you can set up to accommodate this.

Manage existing tickets

Tickets can be edited, copied, paused, or deleted at any time.

If your event is in a draft status:

Access the "Tickets, add-ons, and codes" page within the event editor. Click the three dots, and select Edit, Copy, or Delete from the dropdown.

If your event is in an active status:

Access the "Tickets, add-ons, and codes" page within the event editor. Click the three dots, and select Edit, Copy, or Pause from the dropdown. Pausing a ticket prevents it from being visible with the registration flow. Make the ticket available again by clicking Resume. If there are no registrations associated with the ticket, you can delete it entirely.

Ticket with registrations	Ticket without registrations

Selecting and printing tickets during registration

When registrants access the event's registration flow, all available ticket options will be shown:

Tickets that are unavailable for any reason (hidden, sold out, outside date range, etc.) will not appear in the list of ticket options. However, if the registrant enters a valid promo code associated with a hidden ticket, that ticket will appear in the list of ticket options once the code is entered.

Promo codes that provide a discount can be entered the same way, and the registrant will see the code applied within the order summary. 

Registrants can enter the number of tickets they'd like to purchase, then proceed through the rest of the checkout process.

If you've opted to generate a printable ticket, registrants can access and print it after completing their registration. You can also print tickets yourself if needed.

How registrants access their tickets

 Once your registrant completes checkout, they will have access to their event tickets. On the "Registration Complete" page, they can click the View tickets button. Additionally, the registrant will receive a confirmation email that includes a link to their tickets.

Registration Complete Page	Confirmation Email

Clicking "View tickets" opens an additional tab with the tickets, where your registrant can print or download them.

Print a registrant's ticket yourself

If you have printable tickets enabled, and you'd like to print a ticket for a registrant, you can do so from within the Manage Registrant screen:

1. On the Reporting tab of the Event dashboard, scroll to the Registrants section. For the registrant whose ticket(s) you'd like to print, click the three dots and then Manage registration.
   
   
    
2. In the top-right corner, click the three dots, then View tickets.
   
   
    
3. Click Print.
   
   

Frequently Asked Questions

I don't want tickets for my event, but when I try to activate it, I get the error "at least one ticket is required per event."

Our event tool uses a ticket-based model, meaning at least one ticket is required to activate an event. Our ticket model is flexible and can represent anything, from volunteer sign-ups to board meeting entry. Tickets can be either free or paid. Use ticket registrations to track attendance and be better prepared for your event.

How do I allow my registrants to bring guests or order multiple tickets on behalf of a group?

There are several ticket configurations to allow for this. You can also set up your registration form to collect information from each attendee in addition to the primary registrant.

I created a ticket and activated my event, but the ticket isn't visible on the registration page.

Check the ticket settings. Did you enter a ticket date range? If so, is it currently outside of the date range? Did you make the ticket hidden, meaning it can only be revealed with a code? If you entered a quantity limit, has that limit been reached?

My registrant purchased a ticket for my event and was charged twice.

If your registrant was charged twice for a transaction, you can issue a refund via PayPal or Stripe, depending on which payment processor you use for your event. Please reach out to PayPal or Stripe support to address any issues.

If I create a free event, will I be charged a processing fee for each ticket?

No - if you create an event with free tickets and no paid add-ons, then you will not be charged any processing fees.

How do I reach out/send information to those who have registered for my event?

You can email event registrants before the event to share important information, materials, and more. If you have an email you'd like to reuse for each event you host, you can copy an event-related email campaign.

Questions?