Using click segmentation in an email

Automatically add the contacts who click on a specific link or button in your email to a list for later use

 

If you're not sure how to go about segmenting your contacts, click segmentation is a great place to start! Click segmentation lets you add the contacts who click a specific link, button, or clickable image in your email to a list of your choosing so that you can send more targeted content to those contacts later. 

• Enable click segmentation for a link in your email
• Reach your segmented contacts

Enable click segmentation for a link in your email

In the example below, a landscaper offers three different services in one email. Each button link is segmented so that when contacts click on it, they're automatically added to a list for the specific service they clicked on. When the landscaper is ready, he can send an email to only the contacts interested in landscape design, and email his contacts interested in mowing or tree service at another time with content unique to their interest.

While editing your email:

1. Insert a text link, button, or clickable image into your template.
   
   
   
   
2. Click the button, image, or text link to expand the editing options.
3. From the panel on the left (for buttons and images) or the toolbar at the top of the editor (for text links), click the link icon and select the type of link you want to insert. You can enable click segmentation for a webpage, Constant Contact landing page, or document hosted in your Library.
   
   
   
   
4. Update the text to display as the link or on the button.
5. Enter the URL for your webpage into the Link URL field, or select the document or landing page you want to link to.
6. Check the "Enable click segmentation" box.
7. From the drop-down, select the list you want to add your contacts to when they click the link or button. You can create a new list if needed, too.
   

   Did you know? If you have the same URL in multiple places throughout your email, you don't need to apply click segmentation to each instance. If you choose to, the same list must be selected each time you apply click segmentation to the URL. If you select different lists for each instance, the segmentation for all the links defaults to the list chosen for the first link in the email.

8. Click the Insert button.
   
   
   
   

Important: Click segmentation does not work when you send a test version of your email; it only works with a live send.

Reach your segmented contacts

Now that you're using click segmentation, how do you make the most of it to deliver the right content to your contacts at the right time?

• Manually send an email - Whenever you're ready, you can create a new email at your own pace and select the click segmentation list to send it to.
• Set up an automation - Use our Automation Path Builder to automatically send targeted content to contacts added to a list via click segmentation. You choose the timing and create the content in advance; it can be a single email or a series of emails, and you can even incorporate SMS messages, too!
• Build a more complex segment - When you want to target your audience with specific content, creating a custom segment helps you find exactly the right contacts to share it with. You can combine list membership with a range of criteria, such as contact details and ecommerce activity, to make your email content meaningful and more likely to be engaged with.

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Questions?