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Insert an ecommerce Product block into an email with the Cross Device Editor

Article: 000039844
Updated: March 5, 2025

Use the Product block in the Cross Device Editor to promote your goods in an email

Email Plus IconReview your plan: This feature is not available in all Constant Contact plans. If you don’t have full access, you may need to upgrade your plan.




If you sell products through an ecommerce store, you can promote your goods to your contacts by dragging a Product action block directly into your email using the Cross Device Editor.

Before adding the Product block to your email, make sure to connect your store to Constant Contact, depending on which ecommerce platform(s) you use:

If you have multiple platforms connected to Constant Contact, you can choose to insert a product from any of your stores. When inserting products from a Shopify, BigCommerce, Squarespace, Square, or Wix store, you have the additional ability to include variations of the product.

While editing your email:

  1.  Drag the Product block into your template. Use the guidelines to help you find the right spot. 

    Insert Product Block Into Email
     
  2. Click on the block and then click Insert product.

    Product block toolbar and Insert Product button
     
  3. Make sure the appropriate store is selected from the drop-down.
  4. Select the product you want to add to the email. If you've just connected your store, it may take up to an hour for your products and any updates you make to display.
    Note: For Squarespace stores, only physical products are available to insert.
  5. (Optional) Click Manage variant to choose a specific variation of the product—such as a certain color or size. If you don't have variants or don’t want to choose a specific variant, skip to step 7.

    Store dropdown, select product, and Manage Variants button
     
  6. Select the product variation(s) you want to insert and then click Update.

    Manage Product Variations
     
  7. Click Insert.

    Product and variants selected, Insert button

    Note: Your variant's thumbnails may not appear in your email the same way you have them set in your integrated e-commerce account. You'll need to manually update the way your thumbnails appear in your emails. Jump to the Setting Your Product Thumbnail section in this article to learn how. 
     
  8. You can customize the product image, name, description, and button as you like. When you're finished, simply click outside of the block to continue editing the rest of your email.

    Product inserted, Done button


When you're finished customizing your email, click the Continue button to choose the contact lists you want to send to and when. You can select from your existing lists or use one of the segmented contact lists that were automatically created when you connected your store to Constant Contact.
 

Setting Your Product Thumbnail 

To update your product thumbnail, do this: 

  1. On the product image, click Replace



  2. Click on Product Images and choose the updated image to switch your thumbnail to. 


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