QR (Quick Response) codes are a great tool for driving traffic from print media, such as fliers, newspaper ads, and billboards, to an online webpage, such as a blog or social media profile. When someone scans your QR code with a smartphone, they are taken directly to the webpage you specify. QR codes are also popular online and can be added to emails and landing pages as an image:
If you have a smartphone, remember to test the QR code; if it's too small, it may not work because the intricate details are lost.
| Did you know? You can create a QR code from any URL generated through Constant Contact, and use it to drive traffic to the web version of your email, or to a Sign-up Landing Page, Custom Landing Page, Event Landing Page, or a Survey Page. |

If standard black-and-white QR codes look boring, have some fun and create a more visually appealing QR code that matches your branding using a third-party resource. There are lots of options available online:

When you're working with print media, it's easy to copy your QR code image and paste it into your document. However, QR codes are treated as images when you're using them in your emails and landing pages, and must be imported into your Library the same way you add any other image before they can be inserted into your campaign.
| Design tip: When you add the QR code image, make sure to turn it into a clickable image that points to the same URL so those who can't scan it with their smartphone can still open the link by clicking or tapping on the image. |
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