Create an event landing page

Build and share a custom landing page that highlights your event details, entices people to attend, and includes a registration link

When you create an event, an event landing page is automatically generated for you. To make edits and further customize this default landing page, access it via the Events dashboard. Additionally, you can create your own custom landing page to promote your event. When activated, both the default landing page and any custom landing pages you create can be shared with your contacts.
 

Did you know? When you create an event invitation email, the register button in the email will point to the default landing page. If you choose to deactivate the default landing page, the register button will instead point directly to the event registration form.

 
Note: Landing pages have a width of 1000px for the page itself and 920px for the content.

• Access and edit the default event landing page
• Create your own custom landing page
• Best practices and troubleshooting for your event landing page

Access and edit the default event landing page

Upon the creation of a new event, an auto-generated event landing page will appear on the Event dashboard. While your event is in draft status, the landing page will remain in draft status. When your event is activated, the landing page will also be activated.

To access this landing page, go to the "Overview" tab of the Event dashboard, and scroll down to the "Event-related campaigns". You have the ability to edit, copy the URL, rename, or deactivate the landing page campaign.

Edit your landing page

To edit the landing page campaign:

1. Click Edit.
   
   
    
2. Your event landing page contains the event block, which itself includes several elements of your event, including the event image, start date, title, description, location, date and time, a registration button, and the price. These elements are synced and any of them can be deleted, if you wish. Additionally, standard blocks can be added. Please see the best practices and troubleshooting section for more details about properly customizing your landing page.
   
   
   
   
3. Utilize the Build, Images, and Design tabs to further customize your landing page.
   
   
   
   
4. After making the desired changes to your landing page, if your campaign is in a:
   • Draft status - Click Save and close to save the changes and keep the campaign in a draft status or Activate to save the changes and activate the campaign.
     
     
      
   • Active status - Click Save and activate.
     
     
      

Copy your landing page URL

To copy the URL for the landing page:

1. Click the three dots and then click Copy URL.
   
   

Rename your landing page

To rename the landing page campaign:

1. Click the three dots and then click Rename.
   
   
    
2. Enter the desired name and click Save.
   
   
    

Deactivate your landing page

To deactivate, click the three dots and then click Deactivate. When this landing page is deactivated, the Register button in the event email invitation will point to the event registration page instead of this landing page. If you would like to reactivate the deactivated campaign, click the three dots and click Reactivate.


 

Create your own custom landing page

In addition to using the default event landing page created for you, you can create and customize your own landing page to promote your event.  Use this space to share:

• Details - Summarize your event and highlight the main activities, talk about your organization and why you're putting the event together, and give reasons for why people should attend.
• Incentives - Explain the benefits of attending, highlight performers or guest speakers and include interesting aspects about them to draw guests, and detail ticket prices and special offers only available through your event.
• Additional information - Include links to related information, add pictures of previous events or the venue, and give special instructions for things like parking or dress code.
• Registration Link - Add your event link so that those interested in attending your event can easily register.

Be a better marketer: Successful event management means getting the right information in front of prospective attendees. Learn which event details are important to include in your landing page.

From the "Overview" tab of the event dashboard:

1. Click on the Landing Pages card in the Event Tools section.
   
    
    
2. Select a landing page template.
   
   
    
3. If you chose a template that doesn't already include the Event block, from the Build tab, drag the Event block into your template, using the guidelines to help you find the right spot.
   
   
    
4. Click the Event block to open the Event Settings panel on the left side of the screen.
5. Click on the event you'd like to add to your landing page.
   
   
    
6. Select any of the synced Event blocks or standard blocks and add them to your landing page. Use the guidelines to help you find the right spot. Please see the best practices and troubleshooting section for more details about properly customizing your landing page.
    

   Important: Synced Event blocks will pull in the selected information directly from the chosen event. For this reason, they are not editable. For example, the synced event image block will always pull the image set for the event itself. If you wanted to change this image within the landing page, you should delete the synced image and replace it with the Standard image block.

   
   
    
7. When finished customizing, click Done.
   
   
    

Next, activate your custom landing page and share it in an email, on your social media pages, in a Facebook and Instagram Ad, or anywhere else you can think of to share the link.

Best practices and troubleshooting for your event landing page

Follow our best practices when customizing your event landing page to ensure that the right information is presented to your contacts.

Customizing the Event Block

The default event landing page contains a dedicated event block. This block can also be added to any custom event landing page you create. It contains several elements pertaining to the selected event: the event image, start date, title, description, location, date & time, registration link, and price. The selected event appears in the top-left corner. Ensure the correct event displays here.

 You can customize the event block by removing any unwanted elements. For example, you could remove all but the “Register” button by clicking on the event block, hovering over each unwanted element, and clicking on the trash icon.

The elements within the event block are synced, meaning they pull in the corresponding information directly from the chosen event. For this reason, they are not editable. For example, the synced event image block will always pull the image set for the event itself.

Image set within Event Editor	Synced Image Block within Event Landing Page

Adding Standard Blocks to the Event Landing Page

Standard blocks can also be added to your landing page - in addition to the event block or to replace elements of the event block if you wish. For example, if you want to swap out the synced event image within your landing page:

1. Delete the synced image from the template.
   
   
   
   
2. Replace it with the standard image block. 
   
   
   
   

Synced Blocks vs Standard Blocks

Keep in mind that standard blocks within the event landing page will not automatically update if you change information for your event. For example, if you add a standard text block and use it for the event description in your landing page, it will not update if you change your event description within the event editor - only the synced event description block will.

Additionally, if you copy an existing event landing page to use for a new event, standard blocks will not dynamically update based on the new event selected, but synced blocks will. For example, if you have the synced “event link” block in an existing landing page, and you copy the landing page to use for another event, the event link block will automatically point to the registration URL for the new event. If you notice that the registration button is pointing to the wrong event, it may be that a standard button block was used in the landing page, which would not update to point to the new event. Therefore, we recommend using synced blocks, particularly if you plan to re-use an existing landing page for multiple events.

Synced Event Blocks - Event Block selected	Standard Event Blocks - Event Block selected	Standard Blocks - from Build menu

Questions?