For 30 years, Constant Contact has been dedicated to providing a digital marketing platform that enables small businesses and nonprofit organizations to reach and engage their customers. As marketing has evolved, we’ve worked diligently to ensure that our products and services have evolved as well. By continuously reinvesting in our platform, we can continue to provide you with the tools you need to succeed. Most recently, we’ve been able to harness the power of artificial intelligence (AI) to help our customers save time and create even more effective communications.
AI is everywhere these days, but Constant Contact has been part of the AI revolution longer than you might think. In 2020, we developed an AI-powered tool specifically to detect and prevent spam emails. Using this tool, we scan billions of emails each month to help protect against suspicious email behavior and improve the safety, quality, and deliverability of the emails our customers send.
Then in 2021, we launched another tool that you may not have realized is powered by AI—subject line and preheader recommendations. When scheduling your email to send, you can view and choose from recommended subject lines and preheaders to help entice your readers to open your email and improve overall engagement!
Armed with our learnings from the past several years and a wealth of growing capabilities in the technology industry, we were able to respond to our customers' needs and build our AI Content Generator from the ground up, specifically for the small businesses and nonprofits we’re here to empower.
The AI Content Generator uses proprietary data and algorithms to identify the types of content that engage consumers most, then leverages the power of ChatGPT to automatically draft multiple content options that you can copy, edit, and use across your campaigns, all within the blink of an eye. We've also made it easy for you to extend the reach of your marketing message by using AI to quickly generate a summary of your email to share as a social post!
And we didn't stop there. Our Campaign Builder leverages AI, along with our customer data platform and digital marketing best practices, to automatically generate multi-channel campaigns that help small businesses achieve their specific marketing goals. In minutes, it develops a recommended set of marketing tactics, complete with content, timing, and the right channels to reach the right audience, helping to save you time and take the guesswork out of marketing your business.
Now, our new AI Assistant is designed to help with a variety of tasks, including campaign creation, marketing strategy, idea brainstorming, technical support, and more.
We have a strong vision for where AI can take us (and our customers) in the future, and we’re continuing to expand its use to do what we do best—help the small stand tall. So stay tuned!
 | Check out our blog to learn more about AI in small business marketing. |
We’re not only committed to providing you with the tools you need to succeed, but we’re also committed to supporting our customers every step of the way. We believe in people first, which is why our award-winning Support team is here to help you navigate any challenge. We’re also excited to be expanding our offering of free online webinars so you can learn from our marketing experts, as well as revamping our Constant Contact Community, where you can connect with us and other small businesses like yours, ask and find answers to your questions, and get ideas to help you drive results. Check out our Help Center to get the support that fits your style!
Copyright © 2026 · All Rights Reserved · Constant Contact · Privacy Center