Use a recommended subject line and preheader for your email

Choose from a list of recommended subject lines and preheaders based on your email content and industry

Review your plan: This feature is not available in all Constant Contact plans. If you don’t have full access, you may need to upgrade your plan.

Note: At this time, our recommended subject lines and preheaders are available only for English emails.

A strong subject line catches your recipients’ eye, and a relevant preheader provides context, helping to convince your contacts to open your email.  Need help coming up with an enticing subject line or preheader? When editing your email, you can choose one of our recommended subject lines and preheaders to help boost your email engagement! We automatically scan your email content, including images with text, to generate recommendations optimized for audiences in the nonprofit, retail, or real estate industries.

1. Open the email settings to edit the header information.
2. Click the “recommended subject lines” or "recommended preheaders" link.
   
   
    
3. On the Subject tab, select one of the recommended subject lines. To see more options, click "View more recommendations."
   
   
    
4. Click the Preheader tab.
5. Select one of the recommended preheaders. To see more options, click “View more recommendations.”
6. Click Insert selected to use the selected subject line and preheader. 
   
   

Tip: Not sure which subject line will resonate more with your contacts? Try A/B testing two different subject lines!

Once your email is sent, give your contacts some time to open it, and then check your reporting to see how it performed.

Questions?