Add a Facebook Pixel to a Custom Landing Page

Track page visits to your landing page in Facebook by including a Facebook Pixel

The Meta Pixel is a tracking pixel that can be added to a webpage or landing page. Once the pixel is installed on your page, Meta can track your page visitors and match them to their Facebook pages so that you can target them with Facebook Ads. In your Facebook Ads Manager, you can then use the data to track conversions, create custom audiences, or set up dynamic ads.

If you're using Facebook Ads, the Meta Pixel is compatible with our landing pages. To get started, you have to add the Meta Pixel ID to your landing page:

1. From the Meta Business Suite, create a Meta Pixel and copy the pixel ID.
   
   
    
2. Edit your landing page and click "Page settings."
   
   
    
3. Paste the Meta Pixel ID into the field.
4. Click Save.
   
   
    

For additional best practices and information about using the Facebook Pixel, please see Facebook's Support.

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