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Nift Overview: What it is and why to use it

Article: 000042739
Updated: April 4, 2026

Learn more about Nift and how it can help you grow your lists and re-engage existing customers

We’ve partnered with Nift to help you capture new contacts and delight your existing ones by offering Nift gift cards. Nift gift cards can be used to purchase a variety of products and services–wine, food delivery, clothing, in-home fitness classes, restaurants, spas, gyms, hair care products, jewelry, cosmetics, protein powder, sneakers, steak, beer, and more! When you’re ready, follow these steps to connect Nift to your Constant Contact account.

Note: Some Chrome Extensions may block access to Nift Gift Cards. If you cannot log in to the Nift platform on Chrome, please use another web browser.

What are the benefits of offering my customers a Nift gift card?

Entice new sign-ups with a $30 Nift gift card on a Lead Generation Landing Page to boost your list growth. Rejuvenate and re-engage your existing customers by thanking them with a $30 Nift gift card in an email.

Re-engage unengaged customers and reduce churn by offering a $30 Nift gift card to show your appreciation. Sweeten your marketing campaigns with a gift card reward or prize.

 

How does Nift work, and what gifts will my customers be matched with?

Once your customer signs up for your mailing list, they can receive a Thank You message and a gift code via email. Then, they'll click the button in the email and be directed to the Nift gift code page at gonift.com, where they can enter the gift code.

Your customer will be shown categories they can choose from–restaurants, boutiques, pilates, etc–and once the categories are selected, Nift will match the customer to the two best available gift options. 

The customer will then have 30 days to redeem the gift. Depending on the gift, it can be used in-store or online. 

 

Can you send me a list of businesses that my customers will get matched with?

Nift works with more than 9K businesses that a consumer could potentially get matched with, including brands like:

  • HelloFresh (meal plan)

  • Chewy.com (pet food & supply)

  • Local business options include quick-serve restaurants, cafes, boutiques, sit-down restaurants, gyms, bookstores, gift shops, and more! These options will populate under the gift categories if available in the customer's location.

 

What is Nift doing with my customer’s information?

Constant Contact has partnered with Nift to provide its customers with the opportunity to offer thank you gifts to their email subscribers. To activate a Nift gift, your customer must opt in and enter your information in the Nift system. Later, that customer can share gift preferences with Nift, as well as other information that will help Nift match your customer with the best gift. Nift takes privacy very seriously and does not share your customer’s information with anyone. You can read more in Nift’s Privacy Policy here.

Why would I send my customer to another business?

  • Your customer will enjoy a Nift gift to another non-competing business–a great way for you to engage and thank your customers while capturing their contact information so that you can market to them.

  • For existing customers who are already subscribed to your email list, sending a Nift is a great way to engage with them and say “thank you” with a personal message for their ongoing support.

 

Are there local gift options available?

Nift supports both 4-5 star online direct-to-consumer businesses and brick-and-mortar businesses. This means that a merchant's customer will always be matched with two great gift options that are based on their individual interests–if local options are available, the customer will be offered them based on the gift categories that they select.

 

Who’s getting charged for these gifts?

The Nift businesses we partner with, like HelloFresh and Chewy.com, cover the entire cost of the gifts. It will not cost the merchant anything to give gifts to its customers.

Customers receiving a Nift gift card do not pay for the gift itself. However, they may need to cover shipping or taxes depending on the brand.

 

How often can I gift my customers with a Nift?

We suggest sending Nift gifts to existing customers four times per year. Merchants should continue gifting all new customers as soon as the customer signs up for their email list.


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