Active versus inactive email contacts

Understand the difference between active contacts you can send email to and the inactive email contacts you can't send to

Simply put, your active email contacts are the contacts who you can send emails to, and inactive contacts are the contacts who you can't email. Here's everything you need to know:

• Active contacts
• Inactive contacts

Did you know? You can filter your contacts by their email or SMS status from your Contacts dashboard.

Active contacts

Active contacts are contacts you can send email campaigns to, including:

• Contacts who have an email address on file and who have given you permission to email them. This includes contacts who have both an email address and an SMS phone number on file.
• Contacts who have unsubscribed but then resubscribed to your list through one of our sign-up tools or through the link in an email footer.
• Contacts who have bounced, such as non-existent, undeliverable, or suspended contacts, but have not yet been removed from your account.

Inactive contacts

Inactive contacts are contacts you can't send email campaigns to, including:

• Contacts for whom you don't have email addresses. This includes contacts that only have an SMS phone number on file (SMS-only contacts).
• Contacts who haven't granted you permission to email them.
• Contacts who have unsubscribed.
• Contacts who were imported in the Unsubscribed Status.
• Contacts who are in the Awaiting Confirmation status.
• Contacts who are in the Temporary Hold status.

Questions?