Best practices for including links in your campaigns

Adding links to your website and social media pages in your emails and landing pages

When creating your campaigns, the goal is to encourage your contacts to take action—whether it’s to make a purchase, donate to your cause, register for an event, or simply learn more about your organization. While you want to focus on one main call-to-action, it’s also a good idea to include links to your business’s website and social media pages! Take a look at some best practices below for using links in your emails and landing pages.
 

Include at least one link

To drive engagement with your contacts, be sure to include at least one link in your campaign. You can link any text, button, or image to a webpage, landing page, document, Nift gift card, email address, or phone number. 
 

Did you know? Your campaign can contain as many links as you want, but we recommend limiting the number of links and calls-to-action. By focusing on a clear call-to-action, you increase the chances that your contacts will do what you’re asking of them.

Customize and position your links

You’ll want to position your most important links at the top of the email or landing page to ensure that your contacts see them without having to scroll down. Consider using a button for your main call-to-action, instead of a text link, to help draw your readers’ attention, and be sure to design your buttons and format any text links to attract more clicks!

Make your links accessible

To make your links more accessible to everyone, be sure to use link text that is meaningful and understandable on its own. For example, using “click here” or “learn more” as your link text doesn't provide any information to screen readers and is meaningless out of context. Instead, use more descriptive text that relates to the subject of the link, such as “read more about our fundraising efforts.” When linking to a document download, consider also adding the type and size of the file, such as “view our lunch menu (PDF, 381 KB).” The text should give the reader an idea of what they’ll be accessing when they click the link. 

 

Link your logo to your website

An easy way to increase traffic to your website and drive more business is to turn your logo into a clickable image. It also helps to reinforce your brand with your contacts!

Insert social media icons

You can use your emails and landing pages to help grow your social media following, too! Make it easy for contacts to find you on social media by adding links to your profiles. Simply insert a Social Follow block, select the networks you’re active on, and add the links to your profiles. You can then customize the look of the icons to match the rest of your campaign design!

Test your links before sending

No matter how many links you include, make sure you preview and test all your links before sending to your contacts to double-check that they’re working properly.
 

Questions?